Dear‚ Mr. Spinelli Hi! My name is Sayantika Sarkar. I go to school at Iselin Middle School. For my summer reading project I had to read the book Smiles to Go‚ it was phenomenal. Smiles to Go just states that life cannot be planned; you have to wait and see what life throws at you. I love how the book is just about a normal person’s everyday life but still its unique. What inspired you to write Smiles to Go? Is the story of Smiles to Go based on your actual life? Did you make up the stuff about
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Ben & Jerry’s : Marketing case. Helping marginalised people‚ promoting sustainable agriculture‚ economising resources‚ and using organic products… Ben & Jerry’s‚ the American ice-cream maker‚ has‚ since its foundation in 1978‚ included many ethical values in its business practices. Part of the important Unilever group‚ Ben & Jerry’s is now a widely extended company all around the world in constant search of new innovation such as moving into Fair Trade. Indeed in 2005 Ben & Jerry’s
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KEEPING THINGS ORGANIZED AT BEN & JERRY’S SUMMARY: This case is on an ice cream parlor which is Ben & Jerry’s and it was started by Ben and Jerry in 1978 at a small gas station in Burlington Vermont. The initial goal of the company was to sell ice cream just for fun‚ but just within no time they became so much popular that now they were a $45 million dollars company. The main reason for this was its unique culture which they followed and which was not moving on alone but to move
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Dr. Eli Jones Estevanica Jackson April 16‚ 2012 Dr. Eli Jones is a graduate of Texas A & M College‚ where he received a Bachelor’s Degree in Journalism and a PhD in Business. He is a native of Houston‚ Texas and now resides in Baton Rouge‚ Louisiana. Dr. Jones is currently Dean of LSU’s E.J. Ourso College of Business and the E.J. Ourso Distinguished Professor of Business. Dr. Jone’s topic of discussion was about sales‚ marketing‚ and leadership
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Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
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and increase its company’s value to its investors. All said and done‚ this was a very successful merger for both parties despite a few integration problems that will be discussed in the following analysis. First off it should be mentioned that Ben & Jerry was able to continue their social contributions. They were able to stay in Vermont‚ continue to buy non-BGH diary goods from Vermont supplies‚ and continue to have their free cones day. Unilever even helped start a Ben & Jerry’s foundation that would
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Jerry Spinelli is an author known for deeper themes in his novels‚ so it was a fun and new experience getting to try and find the main themes in his book‚ Eggs. First‚ Spinelli illustrated that families can often be complicated‚ but remain loving. In this novel‚ our main characters David and Primrose are both dealing with absent parents along with their ability to communicate with loved ones. However‚ towards the end‚ everyone has grown to show more compassion and kindness. Similarly‚ there was the
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In the book Maniac Magee‚ the author Jerry Spinelli used details‚ dialogue‚ action‚ and thoughts to create a main character named Maniac ( Jeffrey) Magee. Maniac Magee was introduced into the book by telling who Maniac Magee was. To me‚ I think that Maniac Magee was helpful‚ for example‚ in the beginning‚ Maniac was introduced to Amanda Beale. Amanda was on her way to school and she was carrying her suitcase that was full of books she called it her “library”. It was half open and the books came
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admiration‚ but show lack of empathy. The Reverend Jim Jones was a psychopath who ultimately lead hundreds of people to their deaths in Guyana. He developed narcissist behavior due from his upbringing‚ when he was older he wanted the love he wasn’t showed in his childhood‚ but he never learned how to treat others with the same compassion he desired. Although never being diagnosed officially there are signs of behavior to point to Jim Jones being a psychopath and narcissist. Why were people so reluctant
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organizations take actions contrary to the desires of its members and defeat the purposes they want to achieve. The Abilene paradox happens when everyone agrees on a basic matter of a situation and fails to communicate correctly. For example‚ as shown in Jerry Harvey’s movie‚ an organization was working on this particular project that was taking up significant financial resources and did not look that it was accomplishing any results. However the director of the project was trying to push it through and
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