Communication Student ID : W13032776 Word count : 2188 Introduction For this assessment‚ we have chosen to focus on Ben & Jerry’s brand. Ben & Jerry ’s is an American ice cream company‚ a division of the Anglo-Dutch Unilever conglomerate‚ that manufactures ice cream‚ frozen yogurt‚ sorbet‚ and ice cream novelty products. These are manufactured by Ben & Jerry ’s Homemade Holdings‚ headquartered in Burlington‚ Vermont‚ United States‚ with the main factory in Waterbury‚ Vermont. It is best known as a
Premium Brand Ben & Jerry's Ice cream
Group Case: Jerry Sanders X Cardia Corporation * Jerry sold his company‚ X Cardia Corporation‚ 10 months after founding it with partner‚ Ascher Shmulewitz‚ for 33 million (1997) * Jerry‚ President/CEO‚ started with 180‚000 investment‚ lost half a million before selling company to UroHealth * Built company with assistance from prominent physicians‚ investors‚ professional service firms San Francisco Science * After selling X Cardia‚ Jerry and partners Ascher Shmulewitz and Marguerite
Premium Patient Health care Health care provider
company highlights the rising trend to health consciousness and the aging demographic of the baby boomers. There is also a rising competition with the super premium ice cream giant Haagen Dazs and small ice cream manufacturers that copy the Ben & Jerry menu. Ben & Jerry’s distribution is also facing limited growth‚ they will need to expand to other channels. The company organizational structure is weak and will need to be redesigned as this creates poor employee morale. In terms of supply‚ Ben
Premium Financial ratios Generally Accepted Accounting Principles Financial ratio
Jerry Spinelli’s Crash is a book about change. The main character‚ Crash (his real name is John Coogan but everyone calls him Crash) changes from a bully to a nice person. Crash was under influence from a bully named Mike Deluca. Another character‚ Penn Webb‚ helps him turn into a nice person. The theme of this book is do not judge a book by its cover. Crash was a bully in many ways‚ so was Mike. For example‚ in the beginning of the story when both Crash and Penn were in first grade‚ Crash knows
Premium 2004 singles English-language films Debut albums
Ben & Jerry’s Homemade Inc. Bruner Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Chartwell Investments‚ Dreyer‘s Grand‚ Unilever‚ and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry’s strong social consciousness
Premium Ben & Jerry's Stock market Initial public offering
2006 Ben & Jerry’s - Japan 1. Situation Audit Company Overview Ben & Jerry’s Homemade Inc. (hereafter known as Ben & Jerry’s) is a US-based superpremium ice cream producer established in Vermont‚ USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative flavours and product names. The exceptionally high butterfat content of their ice cream qualified their product as a superpremium ice cream‚
Premium Ice cream Marketing Ben & Jerry's
Interpersonal Communication in Jerry Maguire Adrian Chang Tanner Wilson COM 110 March 18‚ 2013 Communication is a key aspect of our daily interactions‚ and perhaps the most important tool in our lives. Whether we realize it or not‚ we use communication principles in almost every single thing we do or say‚ affecting not only ourselves but those around us as well. If you know where to look‚ you can recognize the ideologies on communication all around us. These concepts are in everything
Premium Communication Maslow's hierarchy of needs Nonviolent Communication
telling me his name is Jerry Blackmore. We sat and chatted for about 10 minutes all the while several people we giving both of us dirty looks as they walked in to the service station. Finally Jerry started telling me about his life. Jerry was once an insurance agent‚ he stated his family and he lived in the nice part of town in a huge home‚ and he was earning close to $90‚000 per year in wages. Jerry stated he had 3 children‚ 2 boys and a girl that were just a year apart. Jerry told me he and his
Premium Cosmo Kramer Jerry Seinfeld Bless you
The Legacy of Jerry Falwell Organization: This speech uses topical organization. Audience analysis: The average age of the audience is between 19 and 23 years of age. There are a greater number of males than females‚ and all are Caucasian. All are from conservative religious backgrounds and abide by Liberty University’s guidelines. Central Idea: To reflect and admire the life of Jerry Falwell‚ who lived to win souls for Christ. Introduction I. Attention-getter: A. After 73
Premium Jerry Falwell
The film Jerry McGuire is a clever mix of comedy‚ romance and drama with several ethical issues and dilemmas in the underlying plot. When it comes to sports agents the only thought that comes to mind is more money. This attitude is reflected in all of Jerry’s co-workers in the movie. Jerry McGuire is the exception to this common thought. The company that he built is surrounded around the attitude of more money and more clients. Jerry spends a long night contemplating this attitude and decides he
Premium English-language films American film actors