In the book Maniac Magee‚ Jerry Spinelli‚ made Jeffery very productive by being productive on every task he had to complete. One of the biggest times Maniac Magee was productive was when Amanda Beale said no to letting Magee have a book of hers. He was productive and eventually got the book on page 10-12. Try to imagine how hard it would be to get that book from Amanda if you seemed like you had no interest in the book.It would be next to impossible because she loves her books‚ and to give a book
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Leading into reading the book Milkweed‚ I had mixed emotions. Milkweed‚ not being my first choice‚ and not looking too interesting by the cover‚ turned out to be a very good book. In the book Milkweed‚ by Jerry Spinelli‚ a young boy named Misha‚ looks for his direction in life‚ while searching for his past in the midst of the historical event‚ the Holocaust. You should read this book because‚ the main character Misha‚ is near the same age you are‚ the vocabulary and wording of the book is very easy
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to give back to the community‚” while Jerry believes that “If it’s not fun‚ why do it?” Both Ben and Jerry have had a profound effect on establishing the values of the company. Ben and Jerry’s philosophy of having fun has permeated the corporate culture and the ice cream flavors that are being sold in the marketplace today. Flavors such as Karmel Sutra‚ Imagine Whirled Peace‚ and Magic Brownie are popular flavors today while Cherry Garcia named after Jerry Garcia of the Grateful Dead was one of
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Dear‚ Mr. Spinelli Hi! My name is Sayantika Sarkar. I go to school at Iselin Middle School. For my summer reading project I had to read the book Smiles to Go‚ it was phenomenal. Smiles to Go just states that life cannot be planned; you have to wait and see what life throws at you. I love how the book is just about a normal person’s everyday life but still its unique. What inspired you to write Smiles to Go? Is the story of Smiles to Go based on your actual life? Did you make up the stuff about
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Ben & Jerry’s : Marketing case. Helping marginalised people‚ promoting sustainable agriculture‚ economising resources‚ and using organic products… Ben & Jerry’s‚ the American ice-cream maker‚ has‚ since its foundation in 1978‚ included many ethical values in its business practices. Part of the important Unilever group‚ Ben & Jerry’s is now a widely extended company all around the world in constant search of new innovation such as moving into Fair Trade. Indeed in 2005 Ben & Jerry’s
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KEEPING THINGS ORGANIZED AT BEN & JERRY’S SUMMARY: This case is on an ice cream parlor which is Ben & Jerry’s and it was started by Ben and Jerry in 1978 at a small gas station in Burlington Vermont. The initial goal of the company was to sell ice cream just for fun‚ but just within no time they became so much popular that now they were a $45 million dollars company. The main reason for this was its unique culture which they followed and which was not moving on alone but to move
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Background Ben Cohen and Jerry Greenfield were childhood friends born four days apart in Brooklyn‚ New York‚ in 1951. You could say that ice cream runs in their veins. During his senior year of high school‚ Ben drove an ice cream truck. After high school‚ he attended and dropped out of various colleges in the Northeast‚ eventually leaving his studies altogether to teach pottery on a working farm in New York ’s Adirondack region‚ where he also dabbled in ice cream-making. Jerry started on a more traditional
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Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
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and increase its company’s value to its investors. All said and done‚ this was a very successful merger for both parties despite a few integration problems that will be discussed in the following analysis. First off it should be mentioned that Ben & Jerry was able to continue their social contributions. They were able to stay in Vermont‚ continue to buy non-BGH diary goods from Vermont supplies‚ and continue to have their free cones day. Unilever even helped start a Ben & Jerry’s foundation that would
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Jerry Spinelli is an author known for deeper themes in his novels‚ so it was a fun and new experience getting to try and find the main themes in his book‚ Eggs. First‚ Spinelli illustrated that families can often be complicated‚ but remain loving. In this novel‚ our main characters David and Primrose are both dealing with absent parents along with their ability to communicate with loved ones. However‚ towards the end‚ everyone has grown to show more compassion and kindness. Similarly‚ there was the
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