Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
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CONTENTS PAGE 1. – Introduction_________________________p. 3 2. – Application__________________________p. 4 2.1. - Easy Jet profile__________________p. 4 2.2. - PESTEL Analysis__________________p. 4 2.3. - Porters Five Forces________________p. 5 2.4. – SWOT__________________________p. 7 3.0. - The Challenge_______________________p. 7 4.0. – Recommendation____________________p. 8 5.0. – References_________________________p. 8 1. - INTRODUCTION According to Boddy
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In economics‚ a recession is a business cycle contraction‚ a general slowdown in economic activity. Macroeconomic indicators such as GDP‚ employment‚ investment spending‚ capacity utilization‚ household income‚ business profits‚ and inflation fall‚ while bankruptcies and the unemployment rate rise. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be triggered by various events‚ such as a financial crisis‚ an external trade shock‚ an adverse supply
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Many U.S. companies are reporting better-than-expected earnings for the most recent fiscal quarter‚ but once again the profits generally stem from anything but an economic turnaround. Cost-cutting‚ restructuring‚ improved technology‚ focused product lines‚ low interest rates‚ cheap raw materials - steps taken to combat the slow economy of the past two years are paying off for many companies. "They are adjusting to a period of lower growth‚" said Wayne Stevens‚ president of Duff & Phelps Investment
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The Jet Engine and the Revolution in Leisure Air Travel‚ 1960-1975 Peter Lyth Air transport for European tourists got off to a shaky start in the late 1920s. 1 But it was to be thirty years before leisure air travel was to appeal to anyone but the rich and adventurous. High cost‚ fear of flying and the absence of toilets in early airliners (an unfortunate combination) were the main deterrents; the unpressurized aircraft of the inter-war years were noisy‚ slow and not especially comfortable
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7144-11-1CSQ AID: 1112 | 28/05/2013 jet blue or west jet both have some goal to draw customer attention that is low cost travel with unique amenities like TV in every seat ‚ and its heavy reliance on information technology through out the business was a critical factor in achieving that goal. → over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in
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had approved six private carriers. However‚ by 1998 many of these airlines failed. In this closure game‚ a total of IMR 10 billion of capital was wiped out. By 2003‚ there were just four carriers operating in India –Air India‚ Indian Airlines‚ Jet Airways and Air Sahara - all operating full service models. And private carriers in those days were limited to operating domestic routes only. In 2003 the first LCC entered in India which was the Air Deccan. The entry of this first LCC in India constituted
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GEL Assessment 2/ 9020445 /Jan-13/2 PART 1 On Wednesday 09th January 2013‚ Qatar Airways CEO Akbar Al Baker announced that the first commercial flight using the new Jet Fuel (GTL-Gas to Liquid) would fly from Doha to London. (http://www.qatarairways.com/english_global/pressrelease.page?pr_id=pressrelease_pressrelease_20130109) These words came from a man who had taken Qatar airways from a fleet of 4 aircrafts in 1997 to one of the fastest growing airlines in the world. In 2011 it reached 2
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SUZLON Wind Energy in Agreement to Acquire Belgium’s Hansen Transmissions Pune‚ India / Munich‚ Germany Suzlon Wind Energy signed a definitive agreement for the strategic acquisition of Hansen Transmissions. Hansen Transmissions is a major wind turbine gearbox manufacturer with state of the art manufacturing facilities in Edegem and Lommel in Belgium. Suzlon gains technological leadership from the integration of research and development‚ design and production to evolve the next generation of
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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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