GEL Assessment 2/ 9020445 /Jan-13/2 PART 1 On Wednesday 09th January 2013‚ Qatar Airways CEO Akbar Al Baker announced that the first commercial flight using the new Jet Fuel (GTL-Gas to Liquid) would fly from Doha to London. (http://www.qatarairways.com/english_global/pressrelease.page?pr_id=pressrelease_pressrelease_20130109) These words came from a man who had taken Qatar airways from a fleet of 4 aircrafts in 1997 to one of the fastest growing airlines in the world. In 2011 it reached 2
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BRITISH AIRWAYS Introduction: The world today has evolved in numerous ways thanks to the many inventions and discoveries‚ but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this‚ long distances have been somehow shortened’ hence altering people’s concept of distance. As well‚ making it
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providing a full analysis of the current situation of British Airways‚ through an evaluation of internal and external factors. External analysis has been accomplished through the use of a PESTLE‚ which has shown the high dependability and sensitivity of British Airways to the external environment. It has been
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Contents SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6 SWOT Analysis Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in
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JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. David’s strategic vision is a good one‚ but the strategic objectives‚ strategy development‚ and implementation and execution should be modified to address both the internal environment and external environment‚ such
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in sight. British Airways stays in the top of the competition and continuously providing the basic services that a world-class airway can offer. However‚ the influence or the impact of the various economic uncertainties creates a great challenge in the organization. From the different perspective on competition of the propellers‚ the marketing environment of the organization is bound to change which results in an analysis of the organization’s economic factors. The British Airways expects that due
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The external environment is the "external context within which an organisation exists and operates."1 One of the ways in which the external environment can be analysed is by assessing the impact of politics‚ the economy‚ social factors and technological factors (P.E.S.T. analysis). The organisations are affected either generally or immediately by the external environment. The immediate factors‚ also referred to as the operational environment‚ include aspects such as suppliers‚ financial institutions
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characteristics of changing external environments • Environmental change is the rate at which a company’s general and specific environments change. If the environment is stable‚ this means that the rate of change is slow; if the environment is dynamic‚ this means that the rate of change is fast. • Environmental complexity is the number of external factors in the environment that affect organizations. Complex environments have many environmental factors; simple environments have few. • Resource Scarcity
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QATAR AIRWAYS Qatar Airways has undergone a phenomenal expansion period‚ with an average of 35% growth year-on-year for the past 10 years. the airline has garnered many awards and accolades‚ becoming one of only six airlines worldwide to have been awarded a 5-star rating by Skytrax‚ an independent aviation industry monitor. Facts about Qatar Area | 11‚437 km2 | Population 2007 | 907‚229 est. | GDP per capita | $29‚400 (2006 est.) | GDP Growth rate | 7.1% (2006 est.) | Unemployment
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SEMINAR 1: COMPANY CASE: JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY JETTING. Answer the “Questions for Discussion” using the book‚ your knowledge and ideas and class material. 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation
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