JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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Case Update (Exhibit 1) 5 Bibliography 7 II. JetBlue’s Strategy in Detail (Exhibit 2) 8 Mission/Purpose/Vision 8 Goals/Objectives 9 Major Policies 9 III. JetBlue’s SWOT Analysis (Exhibit 3) 11 IV. Analysis of JetBlue’s Financial Performance (Exhibit 4) 12 2010 vs. 2009 Sources and Uses Analysis 12 2008-2010 Horizontal and Vertical Analyses of Income Statement 13 2008-2010 Ratio Analyses 14 VI. Assessment of JetBlue’s Strategy (Exhibit 6) 17 Built-in Contradictions
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What kind of corporate advertising program would you recommend for JetBlue? Prior to the February 2007 storms‚ JetBlue managed to build a solid reputation as one of the airline industries leaders in customer satisfaction. . “The foundation of a solid reputation exists when an organization’s identity and its image are aligned. (Argenti‚ 2009‚ p. 83) The companies solid foundation and reputation was due largely in part to providing its customers a variety of amenities and superior customer service
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Jet Airways IntroductionJet Airways is one of India�s premier private airlines. It was incorporated as an �air taxi� operator on April 1‚ 1992. Jet Airways started its commercial airline operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircrafts and 24 daily flights serving 12 destinations. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status‚ which was granted on 4 January 1995. It began international operations to Sri Lanka in March 2004
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itself from the interest rate fluctuations‚ then the loss that would be caused due to the savings certificate rollover at a high interest rate would be offset by the futures position. Let us look at this in detail: From exhibit 3‚ Profit and Loss Statement‚ comparison of the interest payment expenses ( as denoted by Dividends) has increase from 1979 to 1981 by 104.3% which is attributed to the rise in T-bills interest rates. Table 1.2 Time Period 1981 1980 1979 % Increase from 1979 to
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Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with “the types of amenities reserved for the pricier carriers‚ including wider seats ……and 24 channels of in-flight television” ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew
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Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
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3 Analysis of JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 History 3 Analysis of JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 Table of Contents JET BLUE AIRWAYS JetBlue
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The Case of Jet Airways Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India having an average fleet age of 4.45 years. Jet Airways covers 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Singapore‚ Hong Kong‚ Kuala Lumpur‚ Colombo‚ Bangkok‚ Katmandu‚ Dhaka‚ Kuwait‚ Bahrain‚ Muscat‚ Doha‚ Riyadh‚ Jeddah‚ Abu Dhabi and Dubai. The Airline carried
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Why did Jet Airways announce retrenchment? The announcement was done due to rise in aviation fuel. Jet Airways thought through retrenchment the expenditure can be controlled which was going high due to fuel prices. What was the immediate reaction in the environment? Employees were protesting as they were with no job. By seeing the employees of Jet in such a situation‚ political parties supported them. Due to this government was forced to rethink on the hike of the prices and as well as
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