Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel‚ and consumers tried to save money and used stay-cations instead of vacations‚ during a summer the U.S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs‚ airlines began increasing revenues by means such as: fuel surcharges‚ charges for the first checked bag‚ charging for blankets‚ pillows‚ and headphones‚ and
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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ALDUS CORPORATION CASE STUDY Rod Denney Western Governors University Abstract This essay will examine in detail the human resource strategies‚ policies‚ and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies‚ which up to that time had never been implemented by any other startup airline organization. Along with
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Individual Case Analysis JetBlue Headquarters‚ Forest Hills‚ New York. Summary Statement JetBlue Airways‚ an American low-cost airline‚ headquartered in Forest Hills‚ New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel‚ setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment‚ flat-screen TV’s on each seat‚ live digital satellite radio
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problems and in convinces they faced during the flight. This helped him finding not only identifying and diagnosing the problem but also find out what customers wants and got fresh ideas. Generating alternative solutions: The situation of making a decision arises because there are many alternatives
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Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24‚ 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created‚ will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? ‚ (2) What is Jet Blue’s strategic
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JetBlue Airways: Starting from Scratch Summary Introduction (Exhibit 1) • JetBlue’s service had grown from 9 departures per day at launch in February 2000 to more than 50 per day in the past 11 months. The fleet had grown from 2 planes to 10 with the arrival of one new Airbus A320 every five weeks. The business plan called for adding 10 new planes every year through the end of 2003‚ bringing the fleet to 40. • Ann Rhoades‚ Executive Vice President for People‚ had been extremely busy – growing
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Nokia evaluates alternative solutions to drive better management of electronic waste With regulators introducing taxation on electronic waste‚ Nokia has taken a proactive stance‚ exploring solutions to assist the company to prepare for possible future legislation. The report on deposit models that it has developed with the help of Accenture looks at how end-of-life mobile phone returns can be increased. New leasing models that encompass manufacturers‚ operators and consumers were also reviewed
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Jet Blue PR Campaign: Strategy Paper The objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlue’s image that was caused by the acts of one of its senior managers‚ acts that include bigotry‚ racism‚ and sexism. Now‚ what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior‚ weather condoned or not‚ can be damaging and costly. The acts
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SEMINAR 1: COMPANY CASE: JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY JETTING. Answer the “Questions for Discussion” using the book‚ your knowledge and ideas and class material. 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation
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