The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself 1.Environmental Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market
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Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
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Read the "JET Copies" Case Problem on pages 678-679 of the text. Using simulation estimate the loss of revenue due to copier breakdown for one year‚ as follows: In Excel‚ use a suitable method for generating the number of days needed to repair the copier‚ when it is out of service‚ according to the discrete distribution shown. In Excel‚ use a suitable method for simulating the interval between successive breakdowns‚ according to the continuous distribution shown. In Excel‚ use a
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1. What is diversifiable risk? It is a part that can be eliminated by diversification . 2.What is preferred stock? Stock with dividend priority over common stock‚ normally with a fixed dividend rate‚sometime without voting rights. 3.What is risk premium? The excess return required from an investment in a risky asset over that required from an risk-free investment. 4.What is principle of diversification? Spreading an investment across a number of asset will eliminate some‚ but not all‚of the
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For Case Study 9 (Apple Inc. in 2011)‚ the following questions are to be answered within 4-6 pages: 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers‚ personal media players‚ tablet computers‚ and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s
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Hamlet ACT 1‚ Scene 1 and 2 Questions 1.1 1. What happens when Francisco and Bernardo meet at the beginning of 1.1? Where are we‚ and when? Why is there confusion over which one is supposed to challenge the other by asking "Who’s there"? Why is Horatio with Bernardo and Marcellus? Who is he? They saw something strange‚ we are at Denmark. He is asking “who’s there?” It is because he’s not sure what is there by judging the shadow he saw and it is at night causing the visibility
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Do assessment on Susan’s living environment and avoid any physical barriers‚ especially on the floor. Rationale: It is necessary to keep the living environment safe and tidy to Susan away from walking obstacles such as furnitures and household utensils‚ which will increase the risk of falling to Susan and resulting in hip dislocation due to flexing hip. Susan must not lean forward and downward over 90 degrees and avoid high risk position. Rationale: According to “the 90-degree rule”‚ patient who
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echocardiogram-used to assess heart valves. valve disorders require prophylactic antibiotics before invasive procedures. avoid IM injections when suspecting MI can affect CK levels hemodynamic measurements-transducer placed @ the midaxillary line at the fourth or fifth intercostal space phlebostatic axis. calcium channel blockers-assess for constipation 1. Neuroleptic malignant syndrome (NMS): -NMS is like S&M; -you get hot (hyperpyrexia) -stiff (increased muscle tone) -sweaty
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1.Tell Me About Yourself. I am currently a student at _____________. I enjoy interacting with people and provide assistance whenever I can. I want to start a business in the future‚ most likely a restaurant. If I do get hired‚ I hope to gain quality experience from this position‚ to run a successful business such as your own. 2.Have you had other work experience? Yes‚ I previously worked at a restaurant and through that I have developed good communication skills from taking dine-in and take-out
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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