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    GENERAL KNOWLEDGE - QUIZ 1. How many rings are there on the Olympic flag? Five 2. What colour is vermilion a shade of? Red 3. Where can you find London bridge today? USA ( Arizona ) 4. Who was the first man in space? Yuri Gagarin 5. What would you do with a Yashmak? Wear it - it’s an Arab veil 6. Who betrayed Jesus to the Romans? Judas Escariot 7. What was given on the fourth day of Christmas? Calling birds 8. Who invented the television? John Logie Baird 9. Which company is owned by

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    STUDY GUIDE NR 340 EXAM TWO *Remember: The exam questions will test more of the higher level thinking skills (analyzing‚ application‚ and evaluating) and fewer lower level (remembering‚ understanding)‚ with the nursing process and QSEN application. There may be medication calculation and multiple answers. Pharmacodynamics of medications - i.e. action/therapeutic effects‚ uses‚ and nursing implications for the following: crystalloid solutions colloid solutions hypotonic/hypertonic solutions

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    models of strategy”‚ Academy of Management Review.  Buzzell (1987) “Linking Strategy to Performance”‚ Free Press‚ New York.  Cooper (1991) “The surprising case for low market share”‚ Harvard Business Review‚ Boston.  Borgerson‚ J. L. and J. E. Schroeder (2008) “Building an Ethics of Visual Representation: Contesting Epistemic Closure in Marketing Communication”‚ “Cutting Edge Issues in Business Ethics”‚ Springer‚ Boston. Word Count: 2278.

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    IKEA Marketing Case Study

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    IKEA Case MBA 6020 Keith A. Burke Case Analysis Subject of the Case: IKEA‚ a dominant furniture retailer has to translate a few large weaknesses (positioning‚ weak online sales‚ etc.) in the U.S market into a great opportunities. Define the Problem: Adapting to an ever-aging U.S market where the only thing constant‚ is change. IKEA must develop ways to change and position themselves in a way that they are ahead of “the

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    1: The term Relationship Marketing (RM) was used by Berry (1983) in relation to Transaction Marketing (TM). He used RM as a tool to challenge the dominant practices and theories within the TM paradigm. There was a growing concern that a firm’s objectives should be more than attraction‚ they should maintain and develop relationships with all stakeholders. Furthermore‚ TM treated consumers as passive participants that were available in great numbers. It was during this period of ambiguity that RM was

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    said a fever could change to be serious‚ and Frank insisted to look over Pneumonia disease because it can cause death. Wes felt that he wanted to cry because of Marie situation and he was trying to find Marie’s family because Marie’s family did not answer Frank’s call. 5. What did Frank attribute Marie’s death to? Does David believe him? What do you think caused Marie’s sudden death? When Frank was talking about Marie’s death in the kitchen with Wes and Gail‚ Frank said that Marie’s death was

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    bottom line. So‚ how do you make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how. One of the first viral marketing campaigns that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally

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    Case Questions

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    CASE 01 - MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy

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    profitable Starbucks customer typically possesses the below characteristics: • Belongs to a diverse population group: Starbucks originally targeted affluent‚ well-educated‚ white-collar female patrons‚ aged between 25 and 44 years. However‚ a recent study has revealed that newer/first-time customers tended to be younger‚ less well-educated‚ and in a lower income bracket than Starbucks’ more established customers. • Provides Repeat Business: Market data suggests that a satisfied customer visits the

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    from the marketing and financial communities. The company won multiple awards for their marketing practices and branding campaigns‚ as well as their ability to process applications with patented 30 second approval rating system. As a result of online direct marketing efforts and co-branding initiatives‚ NextCard increased the number of consumer accounts from 40‚000 in 1998 to 708‚000 accounts in 2000. During the dot.com period‚ internet companies routinely spent more on sales and marketing than they

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