Background (as of 2001) Russian ice cream market has become increasingly challenging with relatively stagnant growth and aggravating competition. Due to these challenges‚ Ice Fili‚ the top ice cream producer in Russia‚ has experienced 40% decrease in the production volume and 50% decrease in its market share for past 5 years. However‚ Ice Fili has been capitalizing neither the market potentials nor its competencies. Russian ice cream market is highly profitable with over twice the profit margins
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John D. R. Leonard took PepsiCo seriously when one of its Pepsistuff commercials made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10
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Thomas Line Advanced Managerial Finance IPO Paper Spirit Airlines This paper will be about an IPO that was filed by Spirit Airlines for $300 million dollars in September of 2010. According to www.marketwatch.com‚ Spirit Airlines is the first airline to go public in 3 years. The last airline to go public before Spirit was Gulfstream International group in December 2007. Spirit plans to use half or 150 million for cash reserves ‚ working capital‚ and other corporate purposes.
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As the day was ending and the people were leaving‚ it was finally my turn to go down the giant water slide again. Holding up my bright sun orange swimming tube I braced myself to jump and hit the ground with a big SPLASH. Flying down the slide I could feel the frigid water pushing and shoving me down faster and faster. When I got to the bottom I was freezing and shivering but I felt exuberant. Standing there waiting for my friends all that I could feel was the arctic cold air attacking my wet body
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Jet Blue PR Campaign: Strategy Paper The objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlue’s image that was caused by the acts of one of its senior managers‚ acts that include bigotry‚ racism‚ and sexism. Now‚ what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior‚ weather condoned or not‚ can be damaging and costly. The acts
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Etihad-Jet Airways deal Etihad Airways of the United Arab Emirates and Jet Airways of India yesterday announced that the UAE national carrier has agreed to subscribe for 27‚263‚372 new shares in Jet Airways at a price of INR754.74 per share. The value of this equity investment is $379 million and will result in Etihad Airways holding 24 per cent of the enlarged share capital of Jet Airways. Etihad Airways’ wider overall commitment to Jet Airways includes the injection of $220m to create and strengthen
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Safe Flying Many people care about there safety when is comes to traveling. Do people understand how safe they really are? Airplane pilots have the responsibility and the skill to protect a great sum of people. Those who have ever flew on an airplane before have left there lives in the hands of the pilot. You don’t always have a smooth flight and walk out complaining but at least there are no disturbances in the cabin. Pilots must be armed in the cockpit to ensure the safety of the passengers
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Classic Airlines 9 Step Marketing Solution This paper will use a problem solving model to solve Classic Airline’s marketing problem. The company is suffering within the airline industry due to several factors‚ a couple being the massive increase of costs for fuel and labor. The resolution in conquering the airlines dilemma will be addressed in a comprehensive nine-step problem solving model. This model will include Defining the Problem‚ Gathering Facts‚ Feelings‚ and Opinion‚ Identifying the Real
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Jet Streams Jet streams are strong westerly winds that blow in a narrow band in Earth ’s upper atmosphere at the same altitudes at which airplanes fly. They form because of temperature variations between the poles and equator. There are two occurrences that results in the Jet Streams. The first occurrence would be when hot air rises from the tropics towards the North and South Poles subsequently the second occurrence is as the hot air is moving to the north and south poles from the tropics‚ the
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Is Bad Weather an Excuse for Deceit? In the story “The Storm”‚ Kate Chopin plots a situation in which two people surrender to their physical desires. Chopin wrote fiction stories in the late 19th century. She was condemned due to the immorality presented in her work. At her times‚ woman was considered to be very innocent‚ and always faithful to her husband. In Chopin’s work one sees a totally different view of a woman’s behavior. She is not a popular writer of her era because of her crude works;
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