leather seats‚ increased leg room‚ free in-flight DirecTV‚ free in-flight XM satellite radio and free unlimited brand name snacks and beverages. JetBlue has also established a relationship with American Express for its customer loyalty program “True Blue.” The easy to navigate and innovative JetBlue website brings in 77% of total company sales booked. JetBlue has many advantages on its side. The company is well positioned in one of the largest travel markets‚ the New York metropolitan area. In 2008
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Case 3: Jet Blue 1. What are key forces in the general and industry environments that affect JetBlue’s choice of strategy? Key forces that affect JetBlue’s choice are‚ for the low-cost airline industry‚ new entrants with more commercial experience might be the central issue. Sometimes‚ global forces are driving the way competitiveness is established in the low-cost airline industry such as the rising oil prices which are forcing some of the airlines to increase their charges. Understanding
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Case Study 2: Netscape’s IPO February 17‚ 2015 Executive Summary Netscape was founded in 1994 and it provided internet applications for communications and commerce. In 1995‚ Netscape decided to raise capital by initial public offering. Although initial price for shares was at first $14‚ underwriters suggested increase the price to $28 one day prior to the initial public offering. The board of Netscape was not sure of the high price and fell in dilemma because the firm didn’t
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tremendously as people are afraid to fly even 7 years later • Security- Due to the attacks of September 11th airlines have had to increase security which is absorbed by the airline • Price of fuel- Along with the price of unleaded gasoline‚ the price of jet fuel has also sky rocketed I believe that JetBlue is one of the few airlines that have continued to earn a profit while maintaining/increasing its customer following. The company is doing everything that it needs to do to stick to its mission of
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Basic Marketing Concepts – Fong 16/09/13 Company Report: JET BLUE 1. Give examples of need‚ wants‚ and demands that Jetblue customers demonstrate‚ differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights‚ they even meet their social needs by providing such great customer service that their customers can feel at home‚ and they even meet their individual
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Resources They formulated an operating strategy that had produced the lowest cost per available seat mile of any major US Airline in 2001 – 6.98 cents versus industry average of 10.08 cents. With its strong capital base‚ Jet Blue was able to acquire a fleet of new airbus A320 aircraft. Jet Blue’s fleet is not only reliable and fuel efficient than other airline fleets‚ but also attended greater “economies of scale”. Employees Strong people on top management‚ several JetBlue executives are former employees
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Background Facebook’s IPO (Initial public offering) is one of the world’s largest initial stock offerings‚ raising $16 billion for the company. Facebook made its stock market debut on May 18 with an initial offering price of $38 per share‚ but closed at $38.23‚ a slight 0.61 per cent up (Associated Press‚ 2012). The typical big first-day pop in the share price seen in other technology companies’ IPOs that many investors had expected did not materialise. Instead‚ its stock price has tumbled since
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My Household Budget ITEM MONTHLY BUDGET JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Item Total Housing $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $12‚000.00 Utilities $250.00 $136.00 $146.00 $150.00 $142.00 $155.00 $270.00 $290.00 $267.00 $260.00 $210.00 $200.00 $200.00 $2‚426.00 Car Payment $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $3‚600.00 Insurance
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David Neeleman‚ founder of JetBlue airline‚ garnered support for his new airline in part using inspirational appeals directed at investors and politicians‚ as well as potential partners. He managed to convince skeptics that he could make his idea of a low cost airline work. Some say Neeleman was successful by “sheer force of his personality” (Kreitner‚ 2005‚ p. 378). Neeleman’s primary power base of reference as can be seen in the way airline employees view him. Tom Krizek‚ JetBlue pilot‚ said‚
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sale of stock by a private company to the public. The private company as an issuer entrusts an underwriter firm or a group of firms who help the issuer going public. IPOs are such a big deal because any investors who hold stock at initial offering price would make a significant capital gain when the company goes public. Numerous cases of new issues have proved that investors rise in value. Mr. Schwartz (1999) listed some advantages of going public in his article. For instance‚ going public could
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