Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
Premium Southwest Airlines Low-cost carrier John F. Kennedy International Airport
have better prepared for the storm by cancelling flights earlier and having extra staff on hand. Whomever was in charge of overall operations should have planned better and is the one who is the most responsible for the lack of preparation. Jet Blue did a great job handling the severe weather in February of 2007. They went above and beyond trying to compensate for the inconvenience and loss of time that their customers
Premium Airline Avianca Precipitation
4. Future strategies 4.1 Key recommendations/primary focus 4.2 Secondary focus 1. Strategic vision Neeleman himself is noted for summarising his revolutionary strategic vision through his statement of wanting to “bring humanity back to air travel” (Rovenpor‚ 2005) through offering passengers low
Premium Southwest Airlines Low-cost carrier Airline
Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
Premium Southwest Airlines Airline Avianca
When a business aims to be as successful as possible in selling its products and services‚ it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally‚ how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time‚ it must employ the right type of marketing mix: Product‚ Price‚ Place
Premium Low-cost carrier Airline Southwest Airlines
Running head: HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 1 Human Resource Strategies‚ Policies & Practices HMP1 – Jet Blue Case Study HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 2 Abstract Human Resource Management‚ was developed in the late 90’s‚ by R. Wayne Mondy and Judy Bandy Mondy. It was designed to help new students become familiar with human resource management‚ providing both realistic and practical scenarios
Premium Human resource management Employment Performance appraisal
Individual Case Analysis JetBlue Headquarters‚ Forest Hills‚ New York. Summary Statement JetBlue Airways‚ an American low-cost airline‚ headquartered in Forest Hills‚ New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel‚ setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment‚ flat-screen TV’s on each seat‚ live digital satellite radio
Premium Southwest Airlines Airline Low-cost carrier
3. What was the problem experienced by JetBlue in this case? What management‚ organization‚ and technology factors were responsible for the problem? JetBlue’s spending of only 1.5 percent of its revenue on information technology compared to 5 percent by competitors‚ was a bad decision. Increasing the spending on IT would have been a proven investment‚ reflecting greatly in a crisis such as this ice storm. Cutbacks in spending are appropriate at times however the following problems are a result of
Premium Information systems Customer relationship management Decision support system
Cedar Georgevich 1) The management of Jet Blue accomplished being both effective and efficient utilizing a flat organizational structure. Unlike a typical expanding business‚ Jet Blue maintained a small business feel and did not develop numerous layers of management that characterizes a tall structure. Neeleman remained the one and only chief and CEO while his initial partners expanded on their positions and managed the associates. Neeleman and his partners made all vital decisions from the start
Premium Southwest Airlines Management Delta Air Lines
Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel‚ and consumers tried to save money and used stay-cations instead of vacations‚ during a summer the U.S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs‚ airlines began increasing revenues by means such as: fuel surcharges‚ charges for the first checked bag‚ charging for blankets‚ pillows‚ and headphones‚ and
Premium Aer Lingus