Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
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Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
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When a business aims to be as successful as possible in selling its products and services‚ it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally‚ how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time‚ it must employ the right type of marketing mix: Product‚ Price‚ Place
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Running head: HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 1 Human Resource Strategies‚ Policies & Practices HMP1 – Jet Blue Case Study HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 2 Abstract Human Resource Management‚ was developed in the late 90’s‚ by R. Wayne Mondy and Judy Bandy Mondy. It was designed to help new students become familiar with human resource management‚ providing both realistic and practical scenarios
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Executive summary JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high
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Pooja Rathan Marilyn R. Kaplan‚ Ph.D. Strategic Management 6 March 2013 Comparative Analysis: JetBlue VS Southwest This case is a report that compares the financials of two well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity
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3. What was the problem experienced by JetBlue in this case? What management‚ organization‚ and technology factors were responsible for the problem? JetBlue’s spending of only 1.5 percent of its revenue on information technology compared to 5 percent by competitors‚ was a bad decision. Increasing the spending on IT would have been a proven investment‚ reflecting greatly in a crisis such as this ice storm. Cutbacks in spending are appropriate at times however the following problems are a result of
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Cedar Georgevich 1) The management of Jet Blue accomplished being both effective and efficient utilizing a flat organizational structure. Unlike a typical expanding business‚ Jet Blue maintained a small business feel and did not develop numerous layers of management that characterizes a tall structure. Neeleman remained the one and only chief and CEO while his initial partners expanded on their positions and managed the associates. Neeleman and his partners made all vital decisions from the start
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Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel‚ and consumers tried to save money and used stay-cations instead of vacations‚ during a summer the U.S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs‚ airlines began increasing revenues by means such as: fuel surcharges‚ charges for the first checked bag‚ charging for blankets‚ pillows‚ and headphones‚ and
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Appendix 1: Case Analysis Case reports should fulfill 3 basic requirements. 1. Identify all pertinent issues to be addressed by management. 2. Analyze and evaluate the company’s situation--both internally and externally--with regard to the mentioned issues and potential solutions. 3. Evaluate potential alternatives against decision criteria in order to select a recommended course of action‚ and develop an implementation plan that is as realistic or ‘do-able’ as possible and that addresses the
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