JETbLUE Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24‚ 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created‚ will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy
Premium
Running head: JET BLUE ANALYSIS Jet Blue Analysis BUS 630 Assignment WK 3 Jet Blue Analysis Jet Blue is now a major U.S. airline that has established itself as a leading low-fare‚ low cost passenger airline by offering customers high quality customer service and a differentiated product according to Jet Blue 10-K/A pg . Their steps to achieve their goals in the market place are to stimulate demand with low fares. Jet Blue offers a wide variety of low fares that target those leisure travelers
Premium Aircraft Airline Low-cost carrier
Case 3: Jet Blue 1. What are key forces in the general and industry environments that affect JetBlue’s choice of strategy? Key forces that affect JetBlue’s choice are‚ for the low-cost airline industry‚ new entrants with more commercial experience might be the central issue. Sometimes‚ global forces are driving the way competitiveness is established in the low-cost airline industry such as the rising oil prices which are forcing some of the airlines to increase their charges. Understanding
Premium John F. Kennedy International Airport Customer service Southwest Airlines
CA/CWA‚ MEC/CEC‚ B.Com & B.Sc. Master Minds CASE STUDIES IN STRATEGIC MANAGEMENT May 2007 – PCC Exam DD is the India’s premier public service broadcaster with more than 1‚000 transmitters covering 90% of the country’s population across on estimated 70 million homes. It has more than 20‚000 employees managing its metro and regional channels. Recent years have seen growing competition from many private channels numbering more than 65‚ and the cable and satellite operators (C & S). The C & S network
Premium Strategic management
Basic Marketing Concepts – Fong 16/09/13 Company Report: JET BLUE 1. Give examples of need‚ wants‚ and demands that Jetblue customers demonstrate‚ differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights‚ they even meet their social needs by providing such great customer service that their customers can feel at home‚ and they even meet their individual
Premium Customer service Marketing
Q1. Expand on the rationale behind the Fiat and Chrysler strategic alliance. In December 2008 Fiat witnessed such a drop off in its demand for cars that they were forced to close for a month and lay off close to 50‚000 workers. The company indicated that amid the financial crisis it was looking for a partner who could give the company the much needed push in the North American market. Fiat learned about Chrysler’s bankruptcy problems and put an offer on the table for the purchase of Chrysler. Experts
Premium Automotive industry Chrysler Daimler AG
Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS)‚ Customer Relationship Management Systems (CRM‚ and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with
Premium Customer relationship management Customer service
tremendously as people are afraid to fly even 7 years later • Security- Due to the attacks of September 11th airlines have had to increase security which is absorbed by the airline • Price of fuel- Along with the price of unleaded gasoline‚ the price of jet fuel has also sky rocketed I believe that JetBlue is one of the few airlines that have continued to earn a profit while maintaining/increasing its customer following. The company is doing everything that it needs to do to stick to its mission of
Premium Airline Southwest Airlines Petroleum
attention deficit disorder‚ and uses this knowledge to his advantage. This self-awareness and ability to manage his weaknesses has been an important factor in Neeleman’s continued success. Neeleman’s leadership style closest resembles the team management style described by Robert Blake and Jane Mouton (Kreitner‚ 2005). This emphasis on people is apparent in the daily interactions he has with the employees of JetBlue. Neeleman says‚” I want them to know that I value what they do” (Salter‚ 2004‚ p
Premium Southwest Airlines Leadership Airline
serve as a foundation for an effective strategy management process. It is important to establish a clear‚ repeated‚ and ongoing strategy management process to increase the chances of a successful business. Strategy management can be the biggest challenger for a corporation of all types. It is important to develop a management strategy but also a change in mindset once the strategies are in place. After having this implemented for a year‚ management should reevaluate to determine which strategies
Premium Strategic management Accounts receivable Management