NATIONAL UNIVERSITY OF SINGAPORE NUS Business School Department of Marketing MKT1003X Marketing Semester I‚ 2013/14 Course Coordinator: Assoc Prof. LAU Geok Theng Office: Mochtar Riady Building‚ Biz1-08-10 Tel: 6516-3179 Email: geoktheng@nus.edu.sg Course Tutors: Lee Shiang Jium (mktv23@nus.edu.sg) Yong Yoon Mei (mkt27@nus.edu.sg) Jaquilin Danker (mkt38@nus.edu.sg) Ritu Narayan Course Objectives This is an introductory course in marketing. It seeks to
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A1. a. Horizontal Analysis INCOME STATEMENT Years 6 and 7 REVENUE Net sales for Competition Bikes‚ Inc. increased 33% from year 6 to year 7. This yielded a 31.8% increase in costs of goods sold. Gross profit in year 7 was up by 37.5%. This is done by subtracting the cost of goods sold (3‚294‚000) from net sales (4‚485‚000) and resulting in the 37.5%. Their overall net earnings increased 313.4% in the course of year 6 to year 7. That is roughly three times their previous earnings. This growth
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JetBlue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems that were described in this case were as follows: -Transaction processing system (TPS). Automated key processes such as; ticket sales‚ baggage handling‚ and reservation system. -Management information system (MIS). The system used for managing planes‚ crews and scheduling was run by an outside contractor. -Communication System was in place but
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SWOT Analysis of easyJet SWOT TEAM easyJet is Europe’s leading low fares airline. Formed in 1995 by Sir Stelios Haji-Ioannou‚ it has grown rapidly to become Europe’s fourth largest airline by passengers carried. Sir Stelios has credited easyJet’s success to two strategic imperatives. The first was “sweating the assets”‚ that is making sure that the planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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Scavenger Hunt 1) Have one group member open the link. 2) Click File > Make a Copy 3) Name the document ECS/P3/Scavenger Hunt/firstname lastname 4) Then share the document with all group members as can edit. 6) Share the document with your teacher: bcrockett@rjuhsd.us Do not send a message! 5) Now everyone can type responses in to the list at the same time. Group Members Names: Roman Tyler Chris Bean Aiden Gutierrez Jeremiah Jose In your group‚ use the internet to find the following
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EU1101E In-class Simulation - The July Crisis 1914 URGENT - JULY CRISIS TELEGRAM Europe on brink of war Immediate Conference of Great Powers to Convene On 26 July 1914 Brussels‚ Belgium On 28 June 1914‚ Archduke Franz Ferdinand‚ the heir to the Austro-Hungarian Empire‚ was assassinated while visiting Sarajevo in Bosnia-Herzegovina by Serbian nationalists. The Austrian government blamed Serbia for harboring terrorists and sent the Serbian government an ultimatum that Serbia rejected. This set
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TERM PAPER OF ACCOUNTING FOR MANAGERS TOPIC:- FINANCIAL STATEMENT ANALYSIS OF JET AIRWAYS INDIA LIMITED. SUBMITTED TO NITIKA SEHGAL SUBMITTED BY SABA MASOD ROLL NO :-B 43 SEC.S1001
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Copy Right Laws in Photos and Motion Pictures Michelle Lindquist-Flores CGD218: Visual Literacy in Business Prof. Michael Miers November 10‚ 2014 Copy Right Laws in Photos and Motion Pictures In this essay‚ I will describe the benefits and challenges associated with having so many visuals available to us today. I will also discuss the ethical and legal implications of using photos and other visual media along with how these issues can be avoided. After viewing the video‚ “Copyright
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ALDUS CORPORATION CASE STUDY Rod Denney Western Governors University Abstract This essay will examine in detail the human resource strategies‚ policies‚ and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies‚ which up to that time had never been implemented by any other startup airline organization. Along with
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