Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS)‚ Customer Relationship Management Systems (CRM‚ and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with
Premium Customer relationship management Customer service
1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans 1.: The history of aviation industry dates back to 1930 when the Tata group launched the Tata airlines. Though at that time the entry of private firms were restricted but after the liberalization the entry of private owned airlines operators and LCC emerged in the Indian market. By 1994 the government approved the entry of private players in the market. LCC emerged as the main concentration
Premium Low-cost carrier Airline Indira Gandhi International Airport
Resources They formulated an operating strategy that had produced the lowest cost per available seat mile of any major US Airline in 2001 – 6.98 cents versus industry average of 10.08 cents. With its strong capital base‚ Jet Blue was able to acquire a fleet of new airbus A320 aircraft. Jet Blue’s fleet is not only reliable and fuel efficient than other airline fleets‚ but also attended greater “economies of scale”. Employees Strong people on top management‚ several JetBlue executives are former employees
Premium Airline Southwest Airlines Low-cost carrier
the Omotesenke school. Through this club‚ I have been able to learn a lot more about Japanese culture and traditions in a way I never thought I would have been able to. Through the JET program‚ I would be able to further expand my curiosity by immersing myself in Japan and its culture. From my participation in the JET Program‚ my desire is to develop an approachable presence within the school and community. I would enjoy advising or being involved in an English
Premium Japanese tea ceremony Teacher Education
Week 3 Assignment 3 Whistler Ski Resort Critical Path Analysis Tien-Chang‚ Huang 1. Describe the significance of the Critical Path and how to identify the Critical Path. (2 pts) Critical Path is the path(s) with the longest duration in the network diagram. If any activity in the path is delayed‚ the whole project will be delayed. 2. What is the total project duration‚ project start and end dates? (1 pt) Total Project Duration 137 days Project Start Date Mon. 4/4/16 Project End Date Fri. 10/21/16
Premium Management Project management Critical path method
Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
Premium Brand Law Common law
When a business aims to be as successful as possible in selling its products and services‚ it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally‚ how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time‚ it must employ the right type of marketing mix: Product‚ Price‚ Place
Premium Low-cost carrier Airline Southwest Airlines
Contents JET BLUE AIRWAYS JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience (JetBlue Airways). Our History David Neeleman founded JetBlue in 1999‚ under the name “NewAir.” JetBlue offers low-cost travel with on board amenities‚ such as in-flight entertainment‚ TV on every seat and Satellite radio. The company is headquartered in the Long Island‚ New York at the John F. Kennedy International Airport (Wikipedia). Analysis of Jet Blue Airways
Premium Low-cost carrier Southwest Airlines Airline
Executive summary JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high
Premium Southwest Airlines Low-cost carrier Airline
Easy Jet E-Marketing Management Summary This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement‚ the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services
Premium Low-cost carrier Airline Southwest Airlines