Pricing Analysis Report AIRASIA BUDGET AIRLINE I. Executive summary Budget airline industry Singaporean airlines industry grew by 10.3% in 2007 to reach a value of S$6.5 billion‚ growing by more than 10% up to now. Noticeably‚ low-cost carriers have been the industry’s success story over the past decade. It has won huge number of passengers‚ stealing full-service market share and forcing full-service airline such as SIA to run its own low-cost options such as Scoot
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Types of operation in Japan 6 Guinness distribution in Japan 8 Outline of Guinness® products in Japan 9 Marketing Strategy 10 Competitors 10 Yebisu/ Asahi strategy 11 Asahi Beer Oktoberfest 11 Yebisu beer festival 12 Yebisu also has its own bar‚ just like Kirin 12 Campaigns with celebrities 12 Hugh Jackman cuts a Japanese beer - Asahi commercial 12 Communication strategy for External Target 13 Definition of External target 13 How to differentiate the Guinness from Competitors? 14
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Business Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Twenty-seven years ago‚ Rolling King‚ owner of floundering commuter airline‚ and Herb Kelleher‚ King’s lawyer‚ got together and decided to start a different kind of airline that would provide a short-haul
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A) Company Profile a) Historical Background TOYOTA MOTOR CORPORATION (NYSE: TM) is a Japanese multinational automaker headquartered in Toyota‚ Aichi‚ Japan. It was founded in Japan on August 28‚ 1937. The company originally produced small cars and light trucks for consumption in Japan and for exports to other countries. The first Toyota retail dealership was opened on October 31‚ 1957 in Hollywood‚ CA. In 1980 a heavy United States import tax on vehicles forced Toyota to open a plant in
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JetBlue Strategic Band Management 1. Company Background JetBlue is a low cost US airline. The firm was founded by former Southwest Airlines employee‚ David Neeleman‚ and incorporated in 1998 in Delaware. The firm was not originally known as JetBlue‚ the initial name was NewAir. The plans for the new airline were announced by Neeleman in February 1999‚ and in April an order worth $4 billion was given to Airbus for up to 75 new A320 aircraft‚ at the same time leases were arranged for 8 aircraft
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distinguished by a sophisticated operating system‚ which permits use without trained data-processing personnel. | Our mission is to enhance our customers ’ business by providing the very highest quality products and services possible. Our customer support strategy is based upon total‚ no-compromise customer satisfaction and we continually strive to offer a complete package of up-to-date value added solutions to meet our customers ’ needs. We value above all our long term customer relations. | Intel ’s original
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business strategy of JetBlue Airways. JetBlue was founded by David Neeleman in 2000 and quickly became one of the largest discount airlines in the United States. It was started in the east coast primarily and expanded throughout the country and entered the international market soon after that. JetBlue received the “#1 Airline Brand” rating10 even while keeping its advertising costs significantly lower than Southwest Airlines. Jet Blue’s talent in formulating and executing effective strategies has enabled
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Strategy and Policy Case 2. Southwest Airlines. I- Strategic Profile and Case Analysis Purpose Southwest airlines were founded in 1971 by King and Herb Kellerher. They started with a low cost strategy in a risky market where profitability depends a lot on fuel prices and external factors‚ such as the willingness of consumers to pay ticket prices. They started growing a lot with various strategies that permitted them beat a lot of their competitors‚ but in order to stay in the market they
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Corporate Strategy – Zara The core concept of Zara ’s business model is they sell "medium quality fashion clothing at affordable prices"‚ and vertical integration and quick-response is key to Zara ’s business model. Through the entire process of Zara ’s business system: designing‚ sourcing and manufacturing‚ distribution and retailing‚ they presented four fundamental success factors: short cycle time‚ small batches per product‚ extensive variety of product every season and heavy investment in
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Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience‚ passengers enjoyed free amenities such as watching live satellite TV‚ listening to XM satellite radio‚ brand name snacks‚ coffee and drink. Passengers can also experience paperless ticketing‚ assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. 2
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