SWOT Analysis: JetBlue Airways DeVry University Online by Keith Escher Organizational History Known as one of the very few airlines which has actually managed to make a profit since the downturn in the travel business‚ which was a result of the September 11th attacks‚ JetBlue Airways continues to pride itself by living up to its dedication of “bringing humanity back to air travel”(JetBlue Bill of Rights). JetBlue was incorporated in Delaware in August 1998 and was founded
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USAWC STRATEGY RESEARCH PROJECT AIRLINE SECURITY AND A STRATEGY FOR CHANGE by Colonel Timothy J. Welch United States Army Reserve Colonel Slim Connors Project Adviser This SRP is submitted in partial fulfillment of the requirements of the Master of Strategic Studies Degree. The U.S. Army War College is accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools‚ 3624 Market Street‚ Philadelphia‚ PA 19104‚ (215) 662-5606. The Commission
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The U.S. Airline Industry in 1995 2. a) American Airlines’ 1992 air fare strategies resembled its early to mid-80s SuperSavers program. It offered discounts of up to 45% on round-trip flights of at least 7 days‚ purchased 30 days in advance. Previously‚ air fare pricing was a simple structure of first class/coach and peak/off-peak categories. Robert Crandall‚ of American Airlines‚ introduced a new air fare system known as yield management. The simple price structure was unbundled to unleash multiple
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Turn around strategies‚ Business Model and Generic strategies notes a) Turnaround Strategies for Businesses in Crisis Signs of a crisis; declining performance measures e.g mkt share‚ roce‚ margins‚ revenues‚ profits‚ increasing costs‚ staff exodus Sources of a crisis Defects in management/ Poor management/neglecting key tasks Failure to change with changing environment Over-expansion Corruption Lack of resources Too much debt Poor strategy Failure to control costs/high costs
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diversify‚ Kmart stepped in and took the lead role in offering a one-stop shopping center that fulfilled everyone’s needs. As new niches began to emerge offering larger‚ more specialized stores‚ Kmart hit a major hurdle. The successful management strategies it had developed early on were now outdated and in major need of being renovated to coincide with changing market place and customer values. As Kmart attempted to revolutionize its image and infrastructure‚ stores such as Target and Wal-Mart took
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JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty‚ MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry
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Assessing Delta Air Lines Corporate Culture This paper will discuss the corporate culture of Delta Air Lines‚ Inc. The team agreed that assessing Delta’s corporate culture would definitely be a learning experience. Delta Air Lines‚ Inc. provides air transportation for passengers and freight throughout the United States and around the world. As of February 1‚ 2006‚ Delta (including its wholly owned subsidiaries‚ Atlantic Southeast Airlines‚ Inc. and Comair‚ Inc.) serves 244 domestic cities in 46
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JetBlue Airlines‚ a low-fare commercial airline‚ has planned to go public towards the end of 2001. During the process the firm had restructured their initial price from $22- 24 per share to $26 – 28 per share. Advantages / Disadvantages of the IPO Decision There are considerable advantages with obtaining equity through the IPO process. There are‚ however‚ some drawbacks that also need to be taken into consideration. Some of the advantages and disadvantages are: Advantages | Disadvantages
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04-78-651-03 Business Strategy Case Analysis: JetBlue Airways: Managing Growth Major issue JetBlue‚ already a successful airline company‚ is considering a proper way to allocate its existing resources between the long-haul and short-haul routes in order to control or even reduce the costs within its capability. To be specific‚ how to reduce costs across E190 and A320 without damaging the stakeholders’ interests
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The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment‚ most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation‚ the incumbent carriers felt the most pain‚ and the floodgates had opened for newer more nimble carriers with lower cost structures
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