Strategic Report for JetBlue Airways Harkness Consulting Innovation through Collaboration Rosanna Smart Alisher Saydalikhodjayev Sayre Craig April 14‚ 2007 Table of Contents Executive Summary ………………………………………………..3 Company History ………………………………….………………..4 Competitive Analysis ………………………………………………7 Internal Rivalry …………………………………………………………. 8 Entry ………………………………………………………………………… 9 Substitutes and Complements …………………………………….. 11 Supplier Power ………………………………………………………….. 12 Buyer Power …………………………………………………
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Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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On 11th November 1995‚ a girl named Leah Betts took an ecstasy tablet at her 18th birthday party. Five days later‚ she died in hospital after falling into a coma from which she did not recover. It was apparent after taking the tablet that she began to feel unwell‚ and took regular trips to the bathroom to drink water. She consumed 7 litres of water in the duration of 90 minutes. There was a lot of speculation on the fundamental cause of her death‚ which was established as water intoxication as a
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HAMLINE UNIVERSITY Individual Case Study: JetBlue Airways Corp‚ WestJet Airlines Ltd‚ and others: The Difficult Path to Software Upgrades Introduction I would argue that any organization undergoing system upgrades should ensure that the end result of such an upgrade must align with its business
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Brandi Bland South African Airways Case South African Airways has had turbulent past and most recently has been plagued by ground crew and cabin crew strikes which completely shut down all operations. The problem that appears to me that is at the height of the airlines problems is the employees lack of a feel for trust and justice for and from their organization. The employees lack trust in that they are not trusting the management is saying about the fact that fuel prices has hindered their
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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What problem does BA have? Traditionally‚ success in complaint handling has been measured by the lack of complaints‚ i.e.‚ a rise in complaints is negative. This is not always true‚ as this case clearly goes to show. In the early 90’s BA discovered that as many as a third of BA passengers were in some way dissatisfied with their BA flight‚ but that 69% of those passengers never registered a complaint. BA had been trying to concentrate on “melting the complainant iceberg” and was especially
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INTRODUCTION: It was time when British Airways showed the world the future of travel with the opening of Heathrow Airports spectacular new Terminal 5. Opening on the 27th of March 2008‚ inaugurated by Queen Elizabeth (the second)‚ the terminal completely failed in the first two weeks of its operation. Insufficient staff training and testing‚ coupled with a disruption in the Terminals IT systems led to around 500 flights being cancelled. SEGEMENTED ANALYSIS (What went wrong): 1. Logistics and
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This file contains BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways General Questions - General Academic Questions Assignment: #1 - Crafting and Executing Strategy · Students are required to conduct an analysis of a company situation Case #3 Jet Blue Airways (p. C-51) and prepare a 4-5 page report to complete the following: 1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. 2. Discuss
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