"Jetblue airways corporation external factor evaluation matrix" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 22 of 50 - About 500 Essays
  • Best Essays

    British Airways

    • 3116 Words
    • 13 Pages

    Bedwei-Majdoub Module code: TH50040E Intended: Managing Director Contents Page 1. INTRODUCTION 1.1 Industry 1.2 Sector 1.3 Company Overview 2. MARKETING MIX 2.1 Product 2.2 Price 2.3 Place 2.4 Promotion 3. SWOT – Internal & External Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 4. PEST ANALYSIS 4.1 Political 4.2 Economic 4.3 Social 4.4 Technological 5. COMPETITIVE ADVANTAGE: Porter’s 5 forces 5.1 Rivalry amongst existing competitors 5.2

    Premium Marketing Airline Strategic management

    • 3116 Words
    • 13 Pages
    Best Essays
  • Better Essays

    Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives

    Premium Southwest Airlines Low-cost carrier Airline

    • 1570 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Jet Blue Airways

    • 1870 Words
    • 6 Pages

    Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner‚ David Neeleman‚ understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive‚ will David Neeleman be able to start an airline that has low ticket costs‚ technology driven‚ and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in 1998 five

    Premium Southwest Airlines Airline Low-cost carrier

    • 1870 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Jetblue Bmgt 364

    • 1469 Words
    • 6 Pages

    Brockunier Abstract This paper outlines the formation of a vision statement‚ the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers

    Premium Southwest Airlines Low-cost carrier Airline

    • 1469 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture‚ Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time. Marketing Marketing‚ more than any other business function

    Premium Mobile phone

    • 1605 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Jet Airways

    • 1329 Words
    • 6 Pages

    Jet Airways (India) Ltd. is an airline based inMumbai‚India‚ operating domestic and international services. It operates over 355 daily flights to 43 destinations across the country and 15 overseas. Its main base is Chhatrapati Shivaji International Airportin Mumbai. Jet Airways other major hubs are located at Indira Gandhi International Airport‚Delhi‚Anna InternationalAirport‚ Chennai‚ NetajiSubhashChandraBose InternationalAirport‚ Kolkata‚ BangaloreInternationalAirport‚ Bangalore‚ and BrusselsAirport

    Premium Airline Indira Gandhi International Airport Low-cost carrier

    • 1329 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    British Airways

    • 477 Words
    • 2 Pages

    British Airways (BA) is the largest airline of United Kingdom and second largest measured by passengers carried in the world. It belongs to many airbuses to provide services a large number of customers around the world. British Airways is a founding member of the one world airline alliance‚ along with American Airlines‚ Cathay Pacific‚ Qantas‚ and the now defunct Canadian Airlines. British Airways flies to 168 destinations‚ and alone with code shares it flies to more than300 destinations. It is

    Premium British Airways

    • 477 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Analysis JetBlue

    • 646 Words
    • 2 Pages

    Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages

    Premium Airline Lufthansa Southwest Airlines

    • 646 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    POEM framework: A product opportunity evaluation matrix (POEM) is a framework that uses open source for evaluating the robustness of a product or idea‚ relative to challenges in the market place. The framework discusses the opportunity in broad terms may be the chance to meet a market need or interest through a creative combination of resources to deliver value‚ according to Ardichvili‚ A. (2003) The POEM framework is designed to also provide a systematic approach to any product‚ however‚ this framework

    Premium Management Marketing Strategic management

    • 942 Words
    • 4 Pages
    Good Essays
  • Good Essays

    British airways

    • 3361 Words
    • 14 Pages

    British airways Executive Summary: British Airways is one of the International Airlines that provides its flights to 570 destinations in 133 territories. It mainly operates from the Heathrow and Gatwick. It faces many problems like 531 million pounds loss in revenue because of lack of international market study‚ employee relationship (strike problem) and many more. Hence an effective strategy is the only chance to overcome these problems. The strategy of British Airways includes the innovation

    Premium Economy Economics Planned economy

    • 3361 Words
    • 14 Pages
    Good Essays
Page 1 19 20 21 22 23 24 25 26 50