JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices‚ and which would essentially create a new strand of business. Named JetBlue‚ Neeleman’s airline originally traveled to various cities around the United States‚ but has recently entered
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To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are: Government monitors the airline industry
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1. JetBlue’s Mission David Neeleman found JetBlue in 1999 with the mission “to bring humanity back to air travel". This goal is achieved by creating a company that offers comfortable‚ friendly travel at low fares and by this to differentiate themselves from the mass. JetBlue has always identified itself as a customer service company first‚ focused on providing customers a unique experience on every flight and with every interaction with JetBlue. (Annual report‚ 2005) 2. Brief STEP (social‚
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JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe‚ reliable and low cost-airline. Neeleman managed to achieve this partially by hiring
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A bibliography must be attached. Assignment Two Case Study Read the information about British Airways. Carry out further research by reading the latest BA annual report and articles related to employee relations at BA. The suggested titles are not exhaustive and you should find further sources. British Airways British Airways was formed in 1974 from its predecessors merging. Theses airlines were the former BOAC and BEA. British Airways was known as the ‘flag carrier’ airline for the UK‚
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JetBlue Airways Case Study Analysis Problem Definition The situation described in “JetBlue Airways: Regaining Altitude” is one that‚ unfortunately‚ more than a few people have experienced. The many problems that unfolded in the course of only a few short days‚ were all caused by one main issue‚ a lack of communication and communication training in a crisis situation. Company Objectives What once was a vision has now become a reality that defines JetBlue as a company. Neeleman
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Assignment Case Study Read the information about British Airways. Carry out further research by reading the latest BA annual report and articles related to employee relations at BA. The suggested titles are not exhaustive and you should find further sources. British Airways British Airways was formed in 1974 from its predecessors merging. Theses airlines were the former BOAC and BEA. British Airways was known as the ‘flag carrier’ airline for the UK‚ meaning it was the national airline and owned
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I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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Organizational Behavior Final Case Analysis: Done By: Table of Contents: 1.Introduction……………………………………………………………………………………….…………………3 What the company does?.....................................................................................................3 How it was developed historically?......................................................................................3 SWOT analysis…………………………..…………………………………………………………………………4 Strengths…………………………………….………………………………………………………………………
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British Airways‚ pg. 239 2. What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management. British Airways management did approach the large-scale change to its employees by implementing the swipe time cared through a change management process. According to the case study the employee unions were made aware of the change and had minimal conversations regarding how‚ when‚ and ramifications of its implementation. Nadler’s
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