On 11th November 1995‚ a girl named Leah Betts took an ecstasy tablet at her 18th birthday party. Five days later‚ she died in hospital after falling into a coma from which she did not recover. It was apparent after taking the tablet that she began to feel unwell‚ and took regular trips to the bathroom to drink water. She consumed 7 litres of water in the duration of 90 minutes. There was a lot of speculation on the fundamental cause of her death‚ which was established as water intoxication as a
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By earning On Business Points you can: make your travel budget go further earn Avios (points) for yourselves if you or your colleagues are members of the Executive Club benefit from a smooth travel experience and attentive service on British Airways‚ or one of our partner airlines. First Class The first thing you notice about First is how BA new cabins create a retreat in the sky. Your seat is surrounded by elegant and practical touches such as: - Unique personal windows‚ incorporating the
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currently only 4% of commercial pilots are women? So when I was told of two women who not only are airline pilots‚ but sisters who both work for JetBlue and had a dream come true recently‚ I wanted to know more. The women recently operated JetBlue flight 1480 from Ft. Lauderdale to Washington‚ DC making them the first ever sister-sister flight crew at JetBlue! Pia and Anna-Maria Kymalainen grew up in an aviation family in Finland. With their father in aeronautical engineering and an older brother following
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Robert Traylor and Paul Barwell are tasked with optimizing supply chain management for Cathay Pacific Airways (CX)‚ one of the most profitable and respected airlines in the world. In order to maintain its outlook on growth in this increasingly competitive industry‚ their team must reduce operating costs while improving their customers’ flight experience. Since spare components represent most of the inventory value in their supply chain‚ spare parts operations should be the key focus. From the
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What problem does BA have? Traditionally‚ success in complaint handling has been measured by the lack of complaints‚ i.e.‚ a rise in complaints is negative. This is not always true‚ as this case clearly goes to show. In the early 90’s BA discovered that as many as a third of BA passengers were in some way dissatisfied with their BA flight‚ but that 69% of those passengers never registered a complaint. BA had been trying to concentrate on “melting the complainant iceberg” and was especially
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systems failed as well. Traffic Simulation Planning was unable to put flight plans into the system because it was a standalone system. Rainer‚ R. K.‚ Jr.‚ & Turban‚ E. (2009) What would I have done differently? First‚ I would plan for the worst case scenario. My team of executives would be drilled to test the system‚ find the limitations‚ and then assign a team to deal with them. It is too late when the event is happening to plan for the scenario. I think as follow-up to the crisis‚ the plans
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iv. Based on any recent service encounter for an airline of your choosing‚ draw up a flowchart for passenger pre-flight processing (assume the passenger has already purchased a ticket). Can you think of ways to make the process more efficient? More pleasant for the customer? (25 marks) To make sure that the airline service operation is fail-safed‚ efficient and more pleasant for the customers‚ we can apply poka-yokes‚ which is the procedures that prevent mistakes from becoming defects. Firstly
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British Airways Business Report Executive Summary: This report is focused on reviewing the existing strategic plan of British Airways Plc (BA) and proposing a new strategic plan to be implemented over the next five years. BA is the leading global premium airline that has recently singed a joint business agreement with Iberia Airlines forming a new holding company-IAG. However‚ increasing competition due to consolidation and low cost carriers‚ its market share has eroded in the UK
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Immelt has set for GE? Can a giant global Conglomerate hope to outperform the overall market growth? Can size and diversity be made an asset rather than a liability? 3. What is your evaluation of the growth strategy (a strategy for a giant global conglomerate with a portfolio of mature industrial businesses) Immelt has articulated? Is he betting on the right things to drive growth? 4. How does this case illustrate how strategic intent needs to be matched by both organizational capability and
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Competitive Analysis Porter’s Verdict The Porter framework shows that the airline industry is exceedingly unattractive. Nevertheless‚ JetBlue has quickly attained profitability while maintaining its unusual low cost‚ low-fare‚ and high-quality service strategy. Rivalry is High Consolidation notwithstanding‚ rivalry is high as numerous competitors remain in the airline business. Major airlines such as Delta‚ United and American offer a substantially similar flying experience to the customer
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