School of Management MCNY Professor Noreen Kentish Management Information Systems Assignment 2- JetBlue Turbulence Individual Case Study/Synopsis Date: 1/31/11 JetBlue Airways was created with the primary purpose to provide low cost American flights with “top-notch customer service” at budget prices. On the stormy day of February 14‚ 2007‚ their airline service was tested to the extreme. JetBlue initially serviced passengers between New York and Florida and then expanded rapidly. By the end
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rising dominance of major competitors such as Delta and United in particular‚ Southwest Airlines did not have many options but to support its languishing growth through inorganic expansion. However‚ the company paid a very high premium for AirTran Airways. 5. The company faces a far more challenging integration process than it had anticipated. The resultant risk is rather high and can weigh down on Southwest Airlines’ profitability in the coming years. Low Cost Carriers in the U.S. Airline Industry
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1 Page1 ACKNOWLEDGEMENT XXXXXXXXXXXXXXXXXXXXXXXXXXX2 Page2 MODULE ONE – INTRODUCTION AND EXECUTIVE SUMMARY TransGlobal Airways Corporation (TAC) is a Philippine-registered airlines incorporated in 2005. It was conceived as an eventual support for the operations of a leisure resort. The situation of TransGlobal is quite unique. It is interesting to note that even though the operations of the airlines is eventually passenger operations‚ it is operating as an air cargo airlines. The question
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congestion and elevated upper venous pressures. These require urgent intervention if associated with symptoms suggesting airway compromise (i.e.‚ dyspnea‚ orthopnea‚ cough‚ stridor‚ hoarseness) or cerebral edema (i.e.‚ head fullness‚ headache‚ nausea‚ lightheadedness‚ syncope‚ distorted vision‚ altered mental status). The rapidity of progression of symptoms‚ presence of airway compromise‚ and neurological symptoms are important in triaging the patient for detailed evaluation for etiology versus an
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ADVICE TO BOARD OF DERECTORS OF VERONICA AIRLINES I INTRODUCTION As in Qantas Airways Ltd v Lucinda Holdforth‚ the case brings the issue of confidentiality in the context of employers and employees.[ Qantas Airways Ltd v Lucinda Holdforth [2015] NSWSC 821] In the second section‚ some relevant legislation protection of confidential information will be listed. In the third section this paper will evaluate the current protection regime‚ in
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the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements‚ the merger between American Airlines and US Airways will create the largest company in the world‚ thus positioning American Airlines to potentially become the most influential and most widely used airline in the history of aviation. With proper management‚ this
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Case 1: The Battle for Logan Airport: American Airlines vs. JetBlue 1. Who are the major competitors in this industry? Where do they compete (right before this case was written) in terms of their primary markets? Are their resources different from each other? Why or why not? What are their strengths and weaknesses? The major competitors in the industry have to be divided into three categories depending on the segment in the air carrier market. The first category is the major carriers such
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Analysis of the Airline Industry Marketing Management Fall II December 8‚ 2003 Table of Contents Environment . .. 3 Demand . .. 6 Competition .. .. 7 Product .. .. 9 Pricing . 11 Placement/Distribution .. . 14 Promotion 16 Conclusions . 17 References
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Retrieved February 20‚ 2012‚ from ABI/INFORM Global. (Document ID: 2153927311). Di Frisco‚ M. G. (2011). Identifying target markets for your brand. Retrieved February 18‚ 2012‚ from: http://www.how-to-branding.com/Identifying-Target-Markets.html. JetBlue Airways Corp. (2012). Standard & Poor’s Stock Report. New York‚ NY: McGraw-Hill Co. Retrieved February 18‚ 2012‚ from: https://wwws.ameritrade.com/cgi-bin/apps/Main. Johannes‚ A Mullins‚ J. W.‚ & Walker‚ O. C. (2010). Marketing management: A strategic
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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