Brockunier Abstract This paper outlines the formation of a vision statement‚ the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers
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JetBlue Study New York based JetBlue Airways Corporation‚ entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday‚ February 14‚ 2007‚ when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast‚ and it forced them to give
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JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices‚ and which would essentially create a new strand of business. Named JetBlue‚ Neeleman’s airline originally traveled to various cities around the United States‚ but has recently entered
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JetBlue Strategic Band Management 1. Company Background JetBlue is a low cost US airline. The firm was founded by former Southwest Airlines employee‚ David Neeleman‚ and incorporated in 1998 in Delaware. The firm was not originally known as JetBlue‚ the initial name was NewAir. The plans for the new airline were announced by Neeleman in February 1999‚ and in April an order worth $4 billion was given to Airbus for up to 75 new A320 aircraft‚ at the same time leases were arranged for 8 aircraft
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Ch.2. Business: How Businesses Use Information Systems Case: JetBlue Hits Turbulence? pp. 74-76. 1. What type of information systems and business functions are described in this case? Streamlined information System and a leaning staff 2. What is JetBlue’s business model? There business model was to fly one type of plane from one vendor: Airbus A320. They figured this approach enabled the airline to standardize flight operations and maintenance procedures
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Main Body Slick Airways was founded in January 1946 by Earl F. Slick. On March 4th‚ 1946 operations began and at that point Slick operated a fleet of ten C-46 “Curtiss” aircraft purchased from the Reconstruction Finance Corporation. During the first few years‚ the airline was the first U.S. freight carrier and was selected as one of the scheduled freight carriers in 1949. The DC-6B passenger aircraft entered service with United Air Lines on April 11th 1951‚ and Slick Airways was the first airline
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JetBlue Mission/Vision Statements and Their Equivalents JetBlue Mission/Vision Statements and Their Equivalents This portion of the paper outlines the formation of a vision statement and the mission and values JetBlue embraces. A firm can initiate strategic management once it forms a mission statement. That statement allows the firm to aspire to its potential while bearing in mind what it wants to avoid as is
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner‚ David Neeleman‚ understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive‚ will David Neeleman be able to start an airline that has low ticket costs‚ technology driven‚ and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in 1998 five
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BRITISH AIRWAYS Introduction: The world today has evolved in numerous ways thanks to the many inventions and discoveries‚ but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this‚ long distances have been somehow shortened’ hence altering people’s concept of distance. As well‚ making it
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