This file contains BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways General Questions - General Academic Questions Assignment: #1 - Crafting and Executing Strategy · Students are required to conduct an analysis of a company situation Case #3 Jet Blue Airways (p. C-51) and prepare a 4-5 page report to complete the following: 1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. 2. Discuss
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Environment To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are: Government monitors the airline industry
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Brockunier Abstract This paper outlines the formation of a vision statement‚ the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers
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JetBlue Mission/Vision Statements and Their Equivalents JetBlue Mission/Vision Statements and Their Equivalents This portion of the paper outlines the formation of a vision statement and the mission and values JetBlue embraces. A firm can initiate strategic management once it forms a mission statement. That statement allows the firm to aspire to its potential while bearing in mind what it wants to avoid as is
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JetBlue: Managing the Future In the airline industry‚ few players have managed to build a unique brand identity and achieve brand differentiation. JetBlue‚ however‚ has done so by taking up the niche position of a low-cost provider that also offers a top-notch experience that legacy airlines don ’t deliver. JetBlue will maximize opportunity by maintaining its theory of the business and incorporating innovation as a core value through entrepreneurial management of resources resulting in new strategy
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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JetBlue Airways Case Study Analysis Problem Definition The situation described in “JetBlue Airways: Regaining Altitude” is one that‚ unfortunately‚ more than a few people have experienced. The many problems that unfolded in the course of only a few short days‚ were all caused by one main issue‚ a lack of communication and communication training in a crisis situation. Company Objectives What once was a vision has now become a reality that defines JetBlue as a company. Neeleman
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Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel‚ and consumers tried to save money and used stay-cations instead of vacations‚ during a summer the U.S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs‚ airlines began increasing revenues by means such as: fuel surcharges‚ charges for the first checked bag‚ charging for blankets‚ pillows‚ and headphones‚ and
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I. Case Problem: The Hands-On CEO of JetBlue The first thing you notice when getting on board is the new car smell. “No wonder” says the flight attendant hearing your remark. She points to a metal plaque n the doorway rim that says the Airbus A320 was delivered 1 month ago. Other notable features are the free cable on your personal video screen and the leather seats. Flight attendants are trained on how to give service with a retro flair. All attendants have to learn to strut proudly‚ as if
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JetBlue Airways: Starting from Scratch Summary Introduction (Exhibit 1) • JetBlue’s service had grown from 9 departures per day at launch in February 2000 to more than 50 per day in the past 11 months. The fleet had grown from 2 planes to 10 with the arrival of one new Airbus A320 every five weeks. The business plan called for adding 10 new planes every year through the end of 2003‚ bringing the fleet to 40. • Ann Rhoades‚ Executive Vice President for People‚ had been extremely busy – growing
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