JetBlue Airways IPO Valuation Summary In July 1999‚ David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base‚ JetBlue acquired a fleet of new Airbus A320 aircraft and focused
Premium Initial public offering Stock Bond
Company Stock Project Write-Up Southwest is one of the most growing domestic airlines along with JetBlue Airways and United Airlines. Southwest airline was first established in Texas in 1967. In the start of its business‚ southwest focused only in the Southwest region (that’s where the name came from). With 45 years of service‚ Southwest expands its company to the whole country with more than 3‚400 flights each day. Southwest currently has a total capital of 10‚991 million dollars. In 2011
Premium Southwest Airlines Income statement Stock
David Neeleman Reinvents Airlines MAN 3303 March 21‚ 2012 Abstract The founder of JetBlue‚ David Neeleman started the company with the vision of “bringing humanity back to air travelâ€. (Neeleman 2003) His main mission was to establish a low cost airline that offered first class comfort and services to their customers at an economic price that everyone could afford. He believed in having everyone in the organization to focus on the main objectives which are to work as a team. He also
Premium Southwest Airlines Low-cost carrier Airline
CASE STUDY JetBlue: High-Flying Airline Melts Down in Ice Storm Joe Brennan‚ Ph.D. ‚ Ohio University Felicia Morgan‚ Ph.D.‚ University of West Florida Introduction On Wednesday‚ February 14‚ 2007‚ JetBlue Airways Corp. (NYSE:JBLU) suffered the most severe service disruption in its seven-year history. A winter storm snarled operations at the regional carrier‟s JFK International Airport in New York‚ its main East Coast hub‚ forcing the airline to cancel more than half of its flights. Ten planes sat
Premium Airline Southwest Airlines Low-cost carrier
airlines‚ especially major carriers‚ are adapting the concept of “doing less with more.” One low-cost carrier‚ JetBlue‚ is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully‚ has adapted them to its customer’s needs‚ and is succeeding because of this approach. With regard to Product‚ JetBlue is cornering the marketplace with its productivity‚ in-flight features‚ and customer service. Due to the
Premium Low-cost carrier Airline Southwest Airlines
JetBlue Questions for Discussion 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel‚ which the main feature is. Inducing the consumer or person‚ as their main need. * JetBlue customers to contract your travel company this time JetBlue‚ wanted
Premium Southwest Airlines Low-cost carrier Airline
Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
Premium Low-cost carrier Employment Management
Organizational Environment History JetBlue began operations in 2000 as a well-funded start-up‚ which afforded us the ability to make significant investments in our product offerings‚ including all new aircraft equipped with leather seats and Live TV. This product investment combined with superior customer service at low fares led to widespread brand recognition and early success‚ predominantly with leisure travelers in New York. By the end of 2006‚ JetBlue employed over 10‚000 employees (to whom
Premium Southwest Airlines Lufthansa Airline
Case study—JetBlue airways IPO valuation Introduction: As a leader of airways industries‚ JetBlue is successful because of professional services and a good management team. In 2002‚ JetBlue became a public company. Despite the fact that US airline industry had witness 87 new airline failures over the previous 20 years‚ Jetblue overcame difficulties and expressed confidence in the bright future. Before going public Before going public in 2002‚ JetBlue has outstanding advantage in the whole
Premium Stock market Initial public offering Stock
Airline for the People JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012)‚ their goal is‚ and always has been‚ “bringing humanity back to air travel.” JetBlue values its strong company culture‚ as described on their “Work Here” website page (n.d.)‚ and its communication structure encourages upward and downward communication‚ which lessens the power gap within the organization. JetBlue works with many different
Premium Southwest Airlines Airbus Low-cost carrier