cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first assess their leadership and make sure the problems didn’t come from the core decision makers. Also‚ JetBlue should slightly reduce their airfare rates and perhaps their
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Retrieved August 4‚ 2009‚ from Market Watch Web site: http://www.marketwatch.com/investing/stock/LUV Ahlers‚ Mike M Andrejczak‚ Matt (2009‚ July 8). Airline stocks edge lower; JetBlue‚ Southwest advance. Retrieved August 4‚ 2009‚ from Market Watch Web site: http://www.marketwatch.com/story/airline-stocks-edge-higher-jetblue-up-3 Benn‚ Kerry Grace (2009‚ July 21) Colvin‚ Geoff (2009‚ March 2). A Powerful Asset. Retrieved August 4‚ 2009‚ from CNN Money Web site: http://money.cnn.com/2009/02/27/news/companies/colvin_intro
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commercial organizations in mind‚ it is of most value to JetBlue. 2. What internal resources and assets does JetBlue have that may give it a competitive advantage? JetBlue was able to lobby for exemptions for additional 75 slots at John F. Kennedy (JFK) airport. With this strategy‚ JetBlue was able to avoid the hubs for major players and at the same time‚ was able to target nineteen million New Yorkers who lived within a sixty mile radius. JetBlue was able to maximize and take advantage of the current
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|CPE Course Title |Current Topics in Management | |Course Code | | |Semester |SPRING-2013 |Credit |T |P | | | |
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Services Marketing Case Study 1. Introduction to JetBlue and the JetBlue experience. How is it related to the overall business strategy? JetBlue was a low cost carrier operating in the US‚ serving a niche segment. It had different offerings for the customer segment it served. Value Proposition in JetBlue context: Simplified Maintenance High Manpower utilization Efficient scheduling – in the New York route Was voted the best airlines in terms of Customer Satisfaction Need
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exchange? Absolutely not‚ the US investors would not have easy access to the stock exchange‚ which offering the Gol’s stocks‚ if it would be located in South America only. Moreover‚ the majority of investors are engaged in trading with the equities of JetBlue‚ Southwest and Ryanair (in the US). 4. How might the joint listing of the New York and San Paulo stock exchanges affect Gol’s ability to raise additional capital in the future? The advantage of offering Gol’s stocks over both stock exchanges is
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-from-ryanair-in-dublin/ [Accessed 7th January 2009]. Anna aero‚ 2008b. Ryanair’s Bournemouth base. Horley: Available from: http://www.anna.aero/2008/01/18/ryanairs-bournemouth-base-flybe/ Aviation Week‚ 2009. More capacity cuts ahead at British Airways. Washington DC: Available from: http://www.aviationweek.com/aw/generic/story_channel.jsp?channel=comm&id=news/BACUT020609.xml [Accessed 16th February 2009]. Blackpool Gazette‚ 2008. Ryanair to quit Blackpool airport. Blackpool: Available from: http://www
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JetBlue Airways: Starting from Scratch Case Study Analysis This case illustrates how an entrepreneurial venture can use human resource management – and specifically a values-centered approach to management – as a source of competitive advantage. The major challenge faced by Ann Roades is to grow this people-intensive organization at a rapid rate‚ while retaining high standards for employee selection‚ and while building a strong organizational culture. Strengths Weaknesses Clear niche JFK –
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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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JETBLUE AIRWAYS Paper 1: Crafting & Executing Strategy Strayer University BUSS 599: Strategic Business Table of Contents Introduction…………………………………………………………………..….…….p. 3 Trends in the Airline Industry……..……………………………….………..…….......p. 4 Jet Blue’s Strategic Intent………..……………..…………………..……..……..........p. 4 Jet Blue’s Financial Objectives and Related Success………………..…..…….....…...p. 5 Strategic Elements…………………………………………..……….…..……........…p.5 Jet Blue’s Strategies for the Future…………………………………………
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