"Jetblue airways success story" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 9 of 50 - About 500 Essays
  • Powerful Essays

    Jetblue Case Study

    • 1732 Words
    • 7 Pages

    INTRODUCTION JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. JetBlue offers its customers a quality product with young‚ fuel-efficient aircraft‚ leather seats‚ free in-flight-- (24-Channel live television via satellite Direct TV‚ Thompson et al. p C-53)--entertainment at every seat‚ pre-assigned seating and reliable performance. JetBlue. . As of Dec 31 2008‚ serves 52 destinations in 19 states‚ Puerto Rico‚ Mexico‚ and five countries

    Premium Southwest Airlines Airline Lufthansa

    • 1732 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Jetblue Business Culture

    • 448 Words
    • 2 Pages

    lead to develop the organization. As Ann Rhoades‚ the director of JetBlue said “JetBlue did not want a mission statement nobody reads. They want words that allow everybody to talk together. Having shared values makes decision-making much easier‚” JetBlue has five core values that differentiate it from its competitors: * Safety‚ which always comes first‚ JetBlue strive to provide a very safe airline. * Integrity‚ JetBlue instills a sense of integrity in everything it does‚ also it believes

    Premium Social responsibility Customer service Customer

    • 448 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Jetblue Case Study

    • 2080 Words
    • 9 Pages

    JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty‚ MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry

    Premium Airline Low-cost carrier Southwest Airlines

    • 2080 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established

    Premium United States Marketing Strategic management

    • 2964 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Jetblue Case Analysis

    • 1125 Words
    • 5 Pages

    JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe‚ reliable and low cost-airline. Neeleman managed to achieve this partially by hiring

    Premium Low-cost carrier Southwest Airlines Lufthansa

    • 1125 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Jetblue Ipo

    • 1236 Words
    • 5 Pages

    JetBlue Airlines‚ a low-fare commercial airline‚ has planned to go public towards the end of 2001. During the process the firm had restructured their initial price from $22- 24 per share to $26 – 28 per share. Advantages / Disadvantages of the IPO Decision There are considerable advantages with obtaining equity through the IPO process. There are‚ however‚ some drawbacks that also need to be taken into consideration. Some of the advantages and disadvantages are: Advantages | Disadvantages

    Premium Discounted cash flow

    • 1236 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Jetblue Case Analysis

    • 1419 Words
    • 6 Pages

    Introduction The purpose of this paper is to evaluate the business strategy of JetBlue Airways. JetBlue was founded by David Neeleman in 2000 and quickly became one of the largest discount airlines in the United States. It was started in the east coast primarily and expanded throughout the country and entered the international market soon after that. JetBlue received the “#1 Airline Brand” rating10 even while keeping its advertising costs significantly lower than Southwest Airlines. Jet Blue’s

    Premium Southwest Airlines Low-cost carrier Airline

    • 1419 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    JetBlue Case Analysis

    • 3108 Words
    • 11 Pages

    04-78-651-03 Business Strategy Case Analysis: JetBlue Airways: Managing Growth Major issue JetBlue‚ already a successful airline company‚ is considering a proper way to allocate its existing resources between the long-haul and short-haul routes in order to control or even reduce the costs within its capability. To be specific‚ how to reduce costs across E190 and A320 without damaging the stakeholders’ interests

    Premium Southwest Airlines Airline Low-cost carrier

    • 3108 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Case-Jetblue Airlines

    • 771 Words
    • 4 Pages

    Summary David Neeleman founded JetBlue in 1999. David Barger was previously president and COO of JetBlue‚ and then was promoted to the CEO role. Steven Predmore‚ was the vice president and chief safety officer. Vicky stennes was the vice president of in-flight service. Tom Anderson was senior vice president of Fleet Programs. Scott Green was vice president of flight operations. Russ Chew was the new COO of JetBlue. JetBlue was one of low-cost carriers (LCC)‚ serving by mainly two models of airplanes:

    Premium Management Marketing Balance sheet

    • 771 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Analysis of JetBlue Airlines JFK Hub The JFK Airport hub in New York City is a tangible physical resource of JetBlue. This hub provides significant size and location capabilities. The airport is a large population center‚ with 19 million people within the 60-mile radius. The hub is also at the heart of some underserved markets‚ including upstate New York and the New England region. This resource also has political support from the state government. This support allowed JetBlue to be exempt

    Premium Delta Air Lines Lufthansa Southwest Airlines

    • 500 Words
    • 2 Pages
    Good Essays
Page 1 6 7 8 9 10 11 12 13 50