Business-Level Strategy of Air Asia Introduction: Aviation‚ an industry where it is full of fluctuations‚ has always been affected by various factors. It is not uncommon to see aviation-related companies keep changing their own strategies to make ends meet. Overall the air industry in Asia has continuously growth recently and maintains a high level of ranking. Among the explosive growth in budget airlines market‚ Air Asia is obviously the typical example for further study with the most fleet sizes
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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References: Bodouva N. & Bodouva J. (2004). Case 9: Jetblue airways-adding value. doi: 10.1201/9780203501498.bmatt9 Hitt M.‚ Ireland R.‚ & Hoskisson R Helbig‚ Dian. (2007). What does value add mean? Retrieved from http://www.sideroad.com/Sales_Techniques/value-add-sales.html Holloway S Johnson W. & Weinstein
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Retrieved August 4‚ 2009‚ from Market Watch Web site: http://www.marketwatch.com/investing/stock/LUV Ahlers‚ Mike M Andrejczak‚ Matt (2009‚ July 8). Airline stocks edge lower; JetBlue‚ Southwest advance. Retrieved August 4‚ 2009‚ from Market Watch Web site: http://www.marketwatch.com/story/airline-stocks-edge-higher-jetblue-up-3 Benn‚ Kerry Grace (2009‚ July 21) Colvin‚ Geoff (2009‚ March 2). A Powerful Asset. Retrieved August 4‚ 2009‚ from CNN Money Web site: http://money.cnn.com/2009/02/27/news/companies/colvin_intro
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WestJet Case Analysis | February 6 2012 | By: Abdu Dipersico | Current Marketing Situation Strengths * Ranked as the second best airline in Canada * Ranked top employer and has the most admired corporate culture in Canada * Known for having customer-friendly culture and enthusiastic employees * Expanding year by year and adding more traveling destinations which include the United States and popular sun-destinations * Added more advanced‚ next generation‚ aircrafts
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discuss the questions asked about the four different case studies we are to read this week. The case studies are When antivirus software cripples your computers‚ How secure is the cloud‚ Are electronic medical records a cure for heath care‚ and JetBlue and WestJet: A tale of two IS projects (Laudon & Laudon‚ 2012‚ pgs 304‚ 321‚ 522 & 556). WEEK 5 CASE STUDIES WHEN ANTIVIRUS SOFTWARE CRIPPLES YOUR COMPUTERS There are a few reasons why McAfee’s antivirus software created so many problems
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WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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train that is propelled by many different factors‚ such as the state of the economy‚ jet fuel prices‚ people’s view of the industry itself and the image of the individual airline entity. Founded by Clive Beddoe‚ Don Bell‚ Mark Hill and Tim Morgan‚ WestJet has been riding a different train from the get-go since its inauguration in 1996‚. Nobody would have thought that a bottom-up management structure in an airline business would work so well. The culture that they have built is now part of their brand
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| | |WestJet: Environmental and Porter Analyses | |BUSM 4200 |
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WestJet Airlines Ltd is a Canadian low-cost carrier based in Calgary‚ Alberta‚ that flies to most major cities in Canada and 11 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada . The company ’s personality can be illustrated by its organizational structure‚ culture‚ values and the communication with the public and its employees. The culture and structure of WestJet is very much entrepreneurial. There are few levels of management‚ keeping the organizational
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