Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996‚ operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit‚ the equivalent of 0.26 US cents‚ at a time when the company had $10.5 million
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Clearly‚ people in India have considerably less disposable income and are still willing to pay extra so as to travel with an airline with better customer service. So‚ I think more people in America will be willing to switch from Spirit to airlines like JetBlue and Southwest that are customer-friendly and offer way better amenities. Conclusion Given the customer complaints‚ I don’t think everyone will be willing to fly with Spirit Airlines. I don’t think price is the only factor that people consider before
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Table of Contents Abstract 3 Situation Analysis 3 Strengths‚ Weaknesses‚ Threats‚ and Opportunities 4 Re-Branding 6 Pricing Strategy 8 Service Marketers 9 Future 12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines‚ and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how
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He also cites examples of McDonald’s drive-thru orders being processed by a call centre hundreds of miles away. The order is ready a few minutes later as one drives around to the pickup window. He recounts his conversation with a JetBlue personnel and depicts how a Toshiba laptop gets fixed when shipped through UPS. Each of the 10 factors and how they have worked to increase competition or “flatten the world is described in detail. Tom’s 1st flattener states that the fall of berlin
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Mb110 Human Resources Management Fall 2010-2011 Professor Judy Gordon | gordonj@bc.edu | Fulton 430A | 617-552-0454 | Office Hours: Tuesday‚ Thursday 9-10 | | | | | | The effective management of human resources is the key to organizational success. Organizations are seeking new ways of dealing with problems of globalization‚ a weak economy‚ rapidly changing technology
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These ongoing operational and policy issues are the responsibility of the Board of directors and the CEO. Delta eventually resolved concerns regarding different suppliers of soft drink products by settling on a combination from both major soft drink corporations. Delta needs to review existing policies from both airlines to determine the efficacy and cost-effectiveness of company practices. They are in the unique and fortunate position of having access to all policies in place from a previous competitor
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to determine years ago.For example‚ in 2007 JetBlue (the American Airline) experienced unprecedented levels of customer discontent in the wake of a February ice storm that resulted in widespread flight cancellations and planes stranded on Kennedy Airport runways. The airline received 15‚000 emails per day from customers during the storm and immediately afterwards‚ up from its usual daily volume of 400. The volume was so much larger than usual that JetBlue had no simple way to read everything that its
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Importance of IT Processes 1) Eric Brinker of JetBlue noted that the database developed during the crisis had not been needed before because the company had never experienced a meltdown. What are the risks and benefits associated with this approach to IT planning? Provide some examples of each. With JetBlue‚ the risks associated with not having proper planning in case of such a meltdown proved to be catastrophic. Several things happened that resulted in JetBlue cancelling 1‚000 flights. They had a reservation
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Abstract In this paper I will be analyzing the airline industry using Porter’s Five Forces. Porter’s Five Forces is a business management tool that allows firms to possess a clearer perception of the forces that shape the competitive environment of an industry‚ and to better understand what these forces indicate about profitability with regard to the microenvironment. The forces include Competitors‚ Threat of Entry‚ Substitutes‚ Suppliers‚ and Customers. When firms are able to widen their conception
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Case Study – Southwest Airlines 2011 By Dawn Baumann Advanced Marketing Professor Nicole Dillett September 29‚ 2014 As I develop in mind‚ body‚ and spirit‚ I pledge on my honor that I have not given‚ received‚ witnessed nor have knowledge of unauthorized aid on this or any paper. Dawn Baumann Background Summary: Southwest airlines was founded in Texas in 1971 as a small‚ regional intra-state carrier. They chose to service the Golden Triangle of
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