Ch 3 – Strategic Planning for Competitive Advantage Strategic planning: the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities. Goal is long-run profitability and growth. Two questions: what is the organization’s main activity at a particular time? How will the organization reach its goals? Achieve strategic planning through a marketing plan. Planning: process of anticipating future events and determining
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Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it
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Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes‚ at the time a pioneer of low-cost flights in Asia. At first‚ the company operated three Boeing 737s. In 2004‚ after a very successful public offering‚ AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly. As of 2011‚ the AirAsia Group has 93 aircraft spread across 12 hubs (see appendix 1) and is flying to more than 60 destinations in 16 countries with 130 domestic and international routes. AirAsia operates
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back--and catapult new products forward--into the growth phase. The author describes three positioning strategies that marketers use to shift consumers’ thinking. Reverse positioning strips away "sacred" product attributes while adding new ones (JetBlue‚ for example‚ withheld the expected first-class seating and in-flight meals on its planes while offering surprising perks like leather seats and extra legroom). Breakaway positioning associates the product with a radically different category (Swatch
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Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
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Introduction The course Aligning People and Strategy has helped me to recognize the importance of including human resources in the strategic management process‚ whether it is with respect to hiring talent‚ retaining talent or managing talent during an organizational change. Through the cases and articles discussed in class‚ I have also learned that Human Resource Management (HRM) plays a vital role in a company’s success. For instance‚ Cirque de Soleil would not be able to pursue its mission
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The challenges that US companies face in doing business with Cuba are in many different ways. The legally prohibiting of business and finance is expensive and the embargo does hurt the Cuban economy‚ as well as cost US organizations a lot of money. Indeed‚ the Cuban government had estimated that embargo costs $685 million every year but for the United States‚ it’s even more than $1.2 billion in forfeited profit each year. Cuba has its people have faced many difficulties many professionals like teachers
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References: Griffin‚ R. W. & Moorhead‚ G. (2014). Organizational Behavior. Managing People and Organizations. (11th ed.). Mason‚ OH: South-Western. Seijts‚ Gerard H. (2006). Cases in Organizational Behavior. WestJet Airlines (A): The Culture That Breeds A Passion To Succeed. Thousand Oaks‚ California: Sage Publications.
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Business Horizons (2011) 54‚ 105—113 www.elsevier.com/locate/bushor The early bird catches the news: Nine things you should know about micro-blogging Andreas M. Kaplan *‚ Michael Haenlein ´publique‚ F-75011 Paris‚ France ESCP Europe‚ Avenue de la Re KEYWORDS Web 2.0; User-generated content; Social media; Micro-blogging; Twitter; Ambient awareness Abstract Micro-blogs (e.g.‚ Twitter‚ Jaiku‚ Plurk‚ Tumblr) are starting to become an established category within the general group of social media.
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attitudes’’. Rommel’s quote does reveal selective perception biases since they followed their own interest which is‚ money. Q2: Review the section on common biases and error in decision making. For companies such as Nationwide‚ American Airlines‚ and JetBlue that must respond to natural events‚ which of these biases and errors are relevant and why? Ans: The first error/bias that is relevant to Nationwide Insurance company is ’’overconfidence bias’’ since they believed too much in their own ability
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