Chapter 2 E:Business: How Businesses Use Information Systems Student Objectives 1. Identify and describe the major features of a business that are important for understanding the role of information systems. 2. Describe the information systems supporting the major business functions: sales and marketing‚ manufacturing and production‚ finance and accounting‚ and human resources. 3. Evaluate the role played by systems serving the various levels of management in a business and their relationship
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Alaska Airline & Corporate Culture A unique cultural characteristic of Alaska Airline would be the benefits they allot their employees. After 90 days of working with Alaska Airline‚ an employee earns benefits which allows him or her to fly anywhere at anytime with 1 other individual. In addition to this‚ the employee is given 6 “buddy passes” each year which allows the employee to give 6 roundtrip tickets to people other than himself or the 1 person he chooses to travel with. The best part
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Situational Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment
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operating costs. Southwest has the lowest costs‚ adjusted for stage length‚ on a seat mile basis‚ of all the major airlines. Among the factors that contribute to its low cost structure are a single aircraft. Other major discount airlines‚ such as JetBlue (JBLU)‚ AirTran (AAI) and SkyWest (SKYW) are also in the mix‚ and represent some serious competition. Through out the analysis the company is to be compared to Skywest airlines‚ the airlines industry‚ and the S&P500 index . Southwest Airlines’ ROE
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subsidiary‚ is the threat to Delta’s bottom line by low-fare airlines who occupy important market share in that low-cost segment. Delta initially failed the establishment of Delta Express as a major low-fare airline and was not able to compete with JetBlue or Southwest Airline. The attempt to establish its own low-cost airline had not worked out as the Express line had not properly been seperated from the Delta mainline and still was too intertwined with the mainline to be considered a successful subsidiary
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Southwest Airlines Cindy Carbaugh Embry Riddle Aeronautical University Abstract According to section 1.07 of the APA Publication Manual (2001)‚ “An abstract is a brief‚ comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly‚ and like a title‚ it enables abstracting and information services to index and retrieve articles†(p. 12). . TABLE OF CONTENTS ABSTRACT
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Founder & CEO‚ David Neeleman couldn’t handle the situation‚ and responded to the media in an improper way. Justification for Problem Definition The most relevant error and bias for companies like Nationwide Insurance‚ American Airlines‚ and JetBlue company is the overconfidence bias‚ they thought they are always making the right decisions and they believed too much in their own ability to make good decisions‚ just as Rommel’s quote about making a “Sound business decision.’’ Alternatives
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Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline
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Table of Content Index of Illustrations Foreword IATA‚ business analyst and aircraft manufacturers agree that the demand for air transportation in means of passenger transportation will constantly rise over the next 20 years by 5%1 worldwide. Besides the obvious capacity constraints of airlines‚ airspace and airports‚ the expansion does also challenge the industry in respect of a topic that might not always be so obvious: the human being itself – the passenger! How do I deal with 500 potential
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Analysis of the Airline Industry Marketing Management Fall II December 8‚ 2003 Table of Contents Environment . .. 3 Demand . .. 6 Competition .. .. 7 Product .. .. 9 Pricing . 11 Placement/Distribution .. . 14 Promotion 16 Conclusions . 17 References
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