February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established
Premium United States Marketing Strategic management
Background of JetBlue Airways JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). JetBlue is established in 1999 by David Needleman and commenced operation only February 11‚ 2000 with new Airbus A320 aircraft operating between Buffalo and Ft. Lauderdale (Nasdaq
Premium Marketing Low-cost carrier Southwest Airlines
Meltdown at Jet Blue Meltdown at Jet Blue Management Issues that caused the Jet Blue problem Management made the first mistake by looking at the problem too simply‚ and not thinking about the end result fully. When I say this‚ I am talking about the planes and the weather‚ but it could also apply to the IT solutions that Jet Blue had implemented prior. The planes should have been left in the terminal until the weather cleared‚ instead of loaded with passengers and try to make the flight out
Premium Management Plan Thought
Introduction JetBlue Airways Corporation‚ or JetBlue‚ is New York’s Hometown Airline. The airline was‚ incorporated in‚ 1998‚ is a passenger carrier company. The Company operates various kinds of aircrafts‚ including Airbus A321‚ Airbus A320 and Embraer E190‚ providing air transportation services across the United States‚ the Caribbean and Latin America. JetBlue is the sixth largest passenger carrier in the U.S. (ref). The airline’s business model places emphasis on product and culture differentiation
Premium Futures contract Futures contract Petroleum
JetBlue: Managing the Future In the airline industry‚ few players have managed to build a unique brand identity and achieve brand differentiation. JetBlue‚ however‚ has done so by taking up the niche position of a low-cost provider that also offers a top-notch experience that legacy airlines don ’t deliver. JetBlue will maximize opportunity by maintaining its theory of the business and incorporating innovation as a core value through entrepreneurial management of resources resulting in new strategy
Premium Southwest Airlines Airline Low-cost carrier
Running Header: JetBlue Airways IPO Valuation JetBlue Airways IPO Valuation Borislav Belenov‚ Wade Brashear‚ Jamie Clausen‚ Paul Collier‚ Nicole Hagan and Melissa Lein Managerial Finance Chadron State College Professor Steve Stoner May 2009 David Neeleman is the founder of JetBlue Airways‚ which began under the name of “New Air” in 1999. Many JetBlue executives were previously employed by Southwest Airlines‚ a competitor in the area of low cost travel. However‚ Mr. Neeleman’s vision was
Premium Initial public offering Low-cost carrier Southwest Airlines
Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
Premium Southwest Airlines Low-cost carrier Airline
1. ¿Cuáles son los hechos más relevantes del caso? ¿Cuál es la situación competitiva de la empresa? Hechos: Generales: * Neelman‚ hombre visionario y fundador de JetBlue llevaba una vida dedicada a la industria aérea‚ fundó JetBlue basándose en sus propias experiencias y tratando de mejorar las expectativas tanto de clientes‚ colaboradores y asociados; haciendo del excelente servicio a estos grupos la clave de su éxito. * 5 años de existencia en la industria para el 2005. * Para el
Premium Estados Unidos Conocimiento Estado
West Jet Business Level Strategy: Look at external when evaluating this Focused cost leadership need to asses business level strategy is suitable to the macro environment and the industry Evaluation: There was the budget conscious consumers and the existing players weren’t facilitating this segment of the market. There was an opportunity there to facilitate them. There was low switching cost in the industry and they were very focused on price. Substitutes consisted of car buses and train
Premium Strategic management Cost Barriers to entry
create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000‚ JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast‚ the airline has since expanded throughout the country and entered the international market. The reasons for its early success are numerous: JetBlue entered the market with one of the largest levels of liquidity of any start-up airline; it met the needs of
Premium Southwest Airlines Low-cost carrier Airline