Issued: October 10‚ 2006 Contact: Jay Sorensen‚ 414-961-1939 IdeaWorksCompany.com Europe’s Top 4 Low Cost Carriers Generated 470 Million Euros (US$593 Million) From Non-Ticket Sources in 2005 But U.S. frequent flier programs produced revenues estimated at 2.5 billion Euros (more than US$3 billion) and better per passenger results. 1 Revenues from non-ticket sources‚ which are called ancillary revenues‚ have become an important financial component for low cost carriers (LCCs) in Europe and throughout
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qualitative evaluation of JetBlue Airways case study is going to look at some of the reasons as to why value adding is an important marketing strategy. Introduction JetBlue airways‚ as stated by Bodouva & Bodouva (2004)‚ began its operation in February 2000 with the inauguration of services between Ft. Lauderdale in Florida and J. F. Kennedy airport‚ New York. Since then‚ the company is estimated to have served more than twelve million passengers. Currently‚ JetBlue operates over 164 flights
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CASE STUDY JetBlue: High-Flying Airline Melts Down in Ice Storm Joe Brennan‚ Ph.D. ‚ Ohio University Felicia Morgan‚ Ph.D.‚ University of West Florida Introduction On Wednesday‚ February 14‚ 2007‚ JetBlue Airways Corp. (NYSE:JBLU) suffered the most severe service disruption in its seven-year history. A winter storm snarled operations at the regional carrier‟s JFK International Airport in New York‚ its main East Coast hub‚ forcing the airline to cancel more than half of its flights. Ten planes sat
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Business-Level Strategy of Air Asia Introduction: Aviation‚ an industry where it is full of fluctuations‚ has always been affected by various factors. It is not uncommon to see aviation-related companies keep changing their own strategies to make ends meet. Overall the air industry in Asia has continuously growth recently and maintains a high level of ranking. Among the explosive growth in budget airlines market‚ Air Asia is obviously the typical example for further study with the most fleet sizes
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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References: Bodouva N. & Bodouva J. (2004). Case 9: Jetblue airways-adding value. doi: 10.1201/9780203501498.bmatt9 Hitt M.‚ Ireland R.‚ & Hoskisson R Helbig‚ Dian. (2007). What does value add mean? Retrieved from http://www.sideroad.com/Sales_Techniques/value-add-sales.html Holloway S Johnson W. & Weinstein
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Retrieved August 4‚ 2009‚ from Market Watch Web site: http://www.marketwatch.com/investing/stock/LUV Ahlers‚ Mike M Andrejczak‚ Matt (2009‚ July 8). Airline stocks edge lower; JetBlue‚ Southwest advance. Retrieved August 4‚ 2009‚ from Market Watch Web site: http://www.marketwatch.com/story/airline-stocks-edge-higher-jetblue-up-3 Benn‚ Kerry Grace (2009‚ July 21) Colvin‚ Geoff (2009‚ March 2). A Powerful Asset. Retrieved August 4‚ 2009‚ from CNN Money Web site: http://money.cnn.com/2009/02/27/news/companies/colvin_intro
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WestJet Case Analysis | February 6 2012 | By: Abdu Dipersico | Current Marketing Situation Strengths * Ranked as the second best airline in Canada * Ranked top employer and has the most admired corporate culture in Canada * Known for having customer-friendly culture and enthusiastic employees * Expanding year by year and adding more traveling destinations which include the United States and popular sun-destinations * Added more advanced‚ next generation‚ aircrafts
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discuss the questions asked about the four different case studies we are to read this week. The case studies are When antivirus software cripples your computers‚ How secure is the cloud‚ Are electronic medical records a cure for heath care‚ and JetBlue and WestJet: A tale of two IS projects (Laudon & Laudon‚ 2012‚ pgs 304‚ 321‚ 522 & 556). WEEK 5 CASE STUDIES WHEN ANTIVIRUS SOFTWARE CRIPPLES YOUR COMPUTERS There are a few reasons why McAfee’s antivirus software created so many problems
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WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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