train that is propelled by many different factors‚ such as the state of the economy‚ jet fuel prices‚ people’s view of the industry itself and the image of the individual airline entity. Founded by Clive Beddoe‚ Don Bell‚ Mark Hill and Tim Morgan‚ WestJet has been riding a different train from the get-go since its inauguration in 1996‚. Nobody would have thought that a bottom-up management structure in an airline business would work so well. The culture that they have built is now part of their brand
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| | |WestJet: Environmental and Porter Analyses | |BUSM 4200 |
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WestJet Airlines Ltd is a Canadian low-cost carrier based in Calgary‚ Alberta‚ that flies to most major cities in Canada and 11 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada . The company ’s personality can be illustrated by its organizational structure‚ culture‚ values and the communication with the public and its employees. The culture and structure of WestJet is very much entrepreneurial. There are few levels of management‚ keeping the organizational
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How serious is the threat from conventional airlines that want to imitate the westjet culture? What does it take to imitate organizational culture? Can Air Canada compete against westjet’s employee productivity and its relationship with its employees? Ever since its establishment in 1996‚ WestJet has aimed to operate as a low-cost carrier while employing non-unionized members in a unique organizational culture. In its simplest form this unique organizational culture can be labeled as a labor managed
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Course Description This course introduces students to the world of information technology. Students will examine the technology concepts included in business systems‚ networking and project management and explore the systems development life cycle. Specific topics for the course include: hardware components‚ software applications‚ operating systems‚ databases‚ programming‚ as well as the security‚ privacy‚ and safety issues associated with information technology. Policies Faculty and students/learners
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Clive Beddoe and three other entrepreneurs founded Westjet on February 29th 1996. They had only three airplanes and five destinations and 220 employees‚ Beddoe believes that “Just because you pay less for your flight‚ doesn’t mean you should get less”. With this motto‚ Westjet becomes one of the lowest operating costs and the most successful airline company nowadays. In the early 1990s‚ the airline industry suffered a serious threat‚ caused by high fuel costs and a decline in air travel. At that
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great value for low budget As these customers don’t travel often‚ WestJet has to look for ways to target this segment other than with loyalty programs. With many high schools facing budget cuts (Yakima Herald)‚ sport departments will be looking for lower airfare costs for teams’ away games. Many students traveling in sport teams often have not travelled alone‚ meaning they have needs differentiable from the average traveler. WestJet has been actionable towards this segment‚ creating an effective group
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and 220 employees‚ and now the company has more than 100‚000 employees. WestJet has massively grown from a small beginning to the biggest rival of Air Canada. The success that WestJet gained in the last 18 years is due to the fact of their excellent to customer service experience and its employment satisfaction. It was with this sound basis of positive corporate culture and the following tactful development strategies that WestJet has become so successful in the industry. Canada’s most trusted airline
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Name: Course: Professor: Date: Compare strategies between Air Canada vs. WestJet Introduction These report focuses on comparing the strategies between air Canada and WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition‚ the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore‚ it also gives an opinion on whether their strategies are in
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is often misunderstood - for if the main purpose of business is to maximize profits‚ then one could argue Westjet had done nothing wrong in trying to gain an advantage in thier industry. Thankfully‚ ethical decision making involves criteria beyond the ’greatest good for the greatest number of people’. Its criteria are as follows - utilitarianism‚ rights‚ justce and care. Although Westjet will claim they were acting out of the best interest of their organization‚ stockholders and clients‚ Westjet’s
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