und Dienstleistungsmanagement Prof. Dr. Jens Hogreve Case Study JetBlue: High-Flying Airline Melts Down in Ice Storm Wirtschaftswissenschaftlichen Fakultät Ingolstadt‚ Katholische Universität Eichstätt-Ingolstadt Team 7: Gerhard Jonas‚ Chackalayil Joseph Franklin‚658667 Liu Ying‚ Alina Klose‚ 387911 Question 1 When building up the airline JetBlue‚ CEO David Neeleman wanted to create a new way of travelling‚ making flying easier
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BUMT3450 Business Information Technology Massoud Tamjidi Wednesday October 22‚ 2013 Chapter 2 1. In what respect does business strategy resemble military strategy? In war strategy is a framework of an approach to obtaining advantageous position. In business a strategy is an approach designed to an organizations performance competitors‚ unlike battle plans‚ however business strategy often takes the form of opportunity rather than beating rivals. 2. Refer to chapter 1’s discussion of different types
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Case Study Jet Blue INDUSTRY The airline industry has seen many changes and problems over the last ten years. Some of these issues were because of the economy and others were simply because of competition and the need for your company to adapt with others. The airline industry in 2006 only had two types of competitors and if you could became a leader in one of them you would see your profits vastly rise. The difficulty in become one of these leaders was that the industry is very tough. Every move
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Hofstede’s Model Geert Hofstede developed a cultural dimension model that explains the five categories of positions between national cultures. The five dimensions pertaining to this model include: individualism‚ materialism‚ time orientation‚ deference to authority and uncertainty avoidance. Hofstede’s research is still practiced today but has undergone some changes since it was first introduced due to cultural and economic modifications during past years. To understand this model the five
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CASE I THE RISING EURO HAMMERS AUTO PARTS MANUFACTURERS Udo Pfeiffer‚ the CEO of SMS Elotherm‚ a German manufacturer of machine tools to engineer crankshafts for cars‚ signed a deal in late November 2004‚ to supply the U.S. operations of DaimlerChrysler with $1.5 million worth of machines. The machines would be manufactured in Germany and exported to the United States. When the deal was signed‚ Pfeiffer calculated that at the agreed price‚ the machines would yield a profit of €30‚000
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The Mission of Jet Blue Airlines Customer Bill of Rights Jet Blue does not have a mission statement in the traditional sense. What they do have however is a customer Bill of Rights that is referenced multiple times in their 2012 Annual Report “JetBlue Airways is dedicated to bringing humanity back to air travel. We strive to make every part of your experience as simple and as pleasant as possible. Unfortunately‚ there are times when things do not go as planned. If you ’re inconvenienced as a result
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Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air‚ he implemented the industry’s first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neeleman’s third successful launch in the aviation business‚ His goal is to bring people back to air travel by offering low fares‚ friendly service and a high quality product. JetBlue is now the largest carrier
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References: Delta Airlines 2000-2002 10K financial report retrieved October 17‚ 2003 from http://www.delta.com/inside/investors/annual_reports/index.jsp Historical stock price data retrieved October 31‚ 2003 from http://bigcharts.marketwatch.com JetBlue Airways 2000-2002 10K financial report retrieved October 31‚ 2003 from http://media.corporate-ir.net/media_files/NSD/jblu/reports/2002_10K.pdf Marshall‚ D.‚ et al‚ 2002‚ Accounting: What the numbers mean [5th edition]. San Francisco: Irwin/McGraw
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Executive Summary Porter Airlines is a continued success in the short haul air travel business. Its low cost structure has enabled them to be proactive in the industry and gain a fairly large market share. Porter’s strategic successes include its quick turnaround time upon departure and arrival‚ its competitive ticket pricing‚ web ticket sales and its exceptional customer service. In addition‚ Porter’s low cost and low maintenance on their Q400 turboprops give them a competitive
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become a business imperative. Increasingly‚ managers and leaders realize that the key to business growth and success is through developing the skills and knowledge of its workforce. The best practice companies we observed included Southwest Airlines‚ Jetblue‚ British Airways‚ Singapore Airlines‚ and Virgin Atlantic Airways; all of which have made it on the Fortune 500 list of “Most admired Companies”. We came to the conclusion that these five airlines can be seen as best practice companies in the field
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