familiar with the existing airline companies. For these reasons‚ there is a high barrier entrant over new competitors. Rivalry * Delta * JetBlue * Southwest The competition among competitors is extremely intense as all Delta‚ JetBlue‚ Southwest and AirTran are major airlines listed by the U.S. Department of Transportation. Moreover‚ JetBlue‚ Southwest and AirTran are using the same strategy which is low-cost airline. Customers tend to look at the most attractive prices that are offered
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a few that determine the market prices like JetBlue. According to "CNN Travel" (2013) "For the ninth consecutive year‚ JetBlue Airways ranked first for satisfaction among all North American airlines.” JetBlue is one of the leading organizations in the airline industry. The organization keeps the costs low which has a direct impact on the other organizations. To ensure the demand stays high the need to keep the prices low is important. If only JetBlue kept its prices low then the organization would
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earnings and JetBlue CEO‚ David Neeleman said soft demand would impact in the short term. As carriers that primarily are focused on the domestic market‚ JetBlue and Southwest likely would be the hardest hit by downward shifts in domestic demand‚ but also would be the best suited to deal with such changes‚ said Robert Mann‚ an independent airline analyst and principal of R.W. Mann & Co. (ebscohost‚ 2007). It is further stated in the article the reason airlines like Southwest and JetBlue are not affected
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Pfizer and the Challenges of the Global Pharmaceutical Industry Overview and Objectives The Pfizer case provides an introduction to external analysis. The case highlights the pharmaceutical industry‚ which has enjoyed extraordinary long-run profitability. The case also demonstrates how broad changes in broad environmental factors (i.e. demographics‚ technology‚ culture‚ etc.) have an impact on industry competition. The case is not especially complex‚ so it is not overwhelming as a first case
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I. COMPANY OVERVIEW Los Angeles International Airport (IATA: LAX‚ ICAO: KLAX‚ FAA LID: LAX) is the primary airport serving the Greater Los Angeles Area‚ the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX‚ with the letters pronounced individually. LAX is located in south-western Los Angeles along the Pacific coast in the neighbourhood of Westchester‚ 16 miles (26 km) from the downtown core and is the primary airport of Los
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improve additional capital through a public equity offering. In spite of the company facing the challenges of U.S airline industry following the terrorist attacks of September 2001‚ it still maintains profitability and aggressive growth. Meanwhile‚ JetBlue goes to public to support JetBlue’s growth expectation and on the other hand‚ offset the losses of portfolio from its venture-capital investors. However‚ there was some debate among
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attitudes’’. Rommel’s quote does reveal selective perception biases since they followed their own interest which is‚ money. Q2: Review the section on common biases and error in decision making. For companies such as Nationwide‚ American Airlines‚ and JetBlue that must respond to natural events‚ which of these biases and errors are relevant and why? The first error/bias that is relevant to Nationwide Insurance company is ’’overconfidence bias’’ since they believed too much in their own ability to make
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David Neeleman Reinvents Airlines MAN 3303 March 21‚ 2012 Abstract The founder of JetBlue‚ David Neeleman started the company with the vision of “bringing humanity back to air travelâ€. (Neeleman 2003) His main mission was to establish a low cost airline that offered first class comfort and services to their customers at an economic price that everyone could afford. He believed in having everyone in the organization to focus on the main objectives which are to work as a team. He also
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company‚ wanting to keep a small firm feel‚ no matter the growth potential‚ a strategy was put into place to find what the organization wanted to stand for and what values they wanted to uphold. This began the process of defining the culture of JetBlue. The culture at jet blue is based on 5 core values that are stressed in each area of businesses. These core values include
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They know about great customer service and low price. Gas prices are rising and with the expansion of the e190‚ I believe this flight will help their revenue increase in the future. 2. What future strategic direction would you recommend for JetBlue? Should they continue to support both the e190 and a320 or does one model look more promising than the other? I would recommend the path they are on now. Their customer service is excellent and have different types of airlines. Both airlines
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