SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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Executive Summary JetBlue was started in 1999 by David Neeleman‚ whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology‚ brand new aircrafts‚ impeccable customer service and low fares‚ JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum‚ the September 11 attack brought a massive downturn to the already-risky airline industry. However‚ JetBlue was still able to deliver good performance
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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WestJet Westjet Airline WestJet Airline was founded in 1996 by Clive Beddoe and a team WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less. Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8‚800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation aircraft to more than
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WestJet Case Study WestJet is a Canadian low-cost carrier‚ which was founded in 1996 and headquartered in Calgary‚ Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada‚ the United States‚ Mexico‚ the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45‚000 passengers per day. In 2012‚ WestJet carried 17‚453‚352 passengers‚ making it the ninth-largest
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QUESTIONS REGARDING THE CASE “WESTJET AIRLINES: THE CULTURE THAT BREEDS A PASSION TO SUCCEED” 1. What is WestJet’s competitive advantage? What are the sources of the competitive advantage? Their main competitive advantages are low prices and exceptional customer service. The low prices can be offered because they offer no meals‚ no frequent fliers and have a very fast turnaround at the gate‚ landed on airports that have low landing fees. in addition to this WestJet’s
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Implications of the Recommended Strategy 5. IBM recommended that WestJet establish a project management office (PMO)‚ but Smith put the recommendation on hold because she “believed that overlaying a PMO on what might turn out to be an IT operation in need of reorganization was not a prudent step.” Why might Smith have concluded that a PMO would not have been as effective in addressing WestJet’s IT issues as the BU-CIO structure? Given that the establishment of a project management office (PMO)
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On Valentine’s Day 2007‚ JetBlue decided to follow its airline policy to ensure most flights are completed and opted out to canceling flights in hopes the weather would past fast. Instead‚ the weather got worse‚ while many were stranded on flights for hours. JetBlue should have just done a massive cancelation of flights for the day rather than a case by case basis when it was too late. To determine the causes of the failure of JetBlue’s CRM system during the crisis on Valentine’s Day 2007‚ we first
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WestJet Airlines is a Calgary-based discount airline founded in 1996. Starting with only three aircrafts in 1996‚ the company is now “Canada’s leading high-value low-fare airline.” The management of WestJet Airlines assumes that the success of the business is anchored in the culture of the corporation and the welcoming service provided to its customers. Beddoe‚ the president and the CEO of WestJet‚ is proud of the airlines performance and the customer service it offers. He believes that the corporate
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