Southwest Airlines (LUV) Anonymous University of Phoenix‚ AXIA MGT – 245 Organizational Behavior Andrea Benjamin February 10‚ 2008 "You are now free to move about the country." -- SWA Introduction Southwest Airlines was founded more than 36 years ago by Rollin King and Herb Kelleher who decided to create a different type of airline. Rollin King and Herb Kelleher started with the simple idea: “If you get your passengers to their destinations when they want to get there
Premium Southwest Airlines Airline ATA Airlines
Service Offering The invention of the airplane has had a profound impact on how people are able to experience the world today‚ thus the airline industry can be credited with shaping travel in a way that was once perceived as impossible. Because air travel is a commodity‚ the airline industry has found itself an extremely competitive market‚ where creating more value for their customers is essential in order to succeed. United Airlines leaves no room for confusion that they recognize this necessity
Premium Lufthansa Airline Southwest Airlines
uk/essays/management/european-airline-industry.php. Fact sheet . December 9‚ 2011. http://www.southwest.com/html/about-southwest/history/fact-sheet.html. Farham‚ Paul G. Economics for managers 2nd ed. Upper Saddle River‚ N.J. : Prentice Hall ‚ 2010. JetBlue Airways. 2012. http://www.wikinvest.com/stock/JetBlue_Airways_(JBLU). Johanson‚ Mark. International Business Times . May 12‚ 2012. http://www.ibtimes.com/travel-tourism-industry-driving-economic-recovery-americas-report-699383. Koenig‚ David. "Southwest
Premium Southwest Airlines Airline Delta Air Lines
Ch 3 – Strategic Planning for Competitive Advantage Strategic planning: the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities. Goal is long-run profitability and growth. Two questions: what is the organization’s main activity at a particular time? How will the organization reach its goals? Achieve strategic planning through a marketing plan. Planning: process of anticipating future events and determining
Premium Strategic management Marketing
Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it
Premium Airline Southwest Airlines Northwest Airlines
Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes‚ at the time a pioneer of low-cost flights in Asia. At first‚ the company operated three Boeing 737s. In 2004‚ after a very successful public offering‚ AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly. As of 2011‚ the AirAsia Group has 93 aircraft spread across 12 hubs (see appendix 1) and is flying to more than 60 destinations in 16 countries with 130 domestic and international routes. AirAsia operates
Premium Airline Low-cost carrier Malaysia Airlines
back--and catapult new products forward--into the growth phase. The author describes three positioning strategies that marketers use to shift consumers’ thinking. Reverse positioning strips away "sacred" product attributes while adding new ones (JetBlue‚ for example‚ withheld the expected first-class seating and in-flight meals on its planes while offering surprising perks like leather seats and extra legroom). Breakaway positioning associates the product with a radically different category (Swatch
Premium Marketing
Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
Premium Airline Southwest Airlines Los Angeles International Airport
Introduction The course Aligning People and Strategy has helped me to recognize the importance of including human resources in the strategic management process‚ whether it is with respect to hiring talent‚ retaining talent or managing talent during an organizational change. Through the cases and articles discussed in class‚ I have also learned that Human Resource Management (HRM) plays a vital role in a company’s success. For instance‚ Cirque de Soleil would not be able to pursue its mission
Premium Human resource management Management Change management
The challenges that US companies face in doing business with Cuba are in many different ways. The legally prohibiting of business and finance is expensive and the embargo does hurt the Cuban economy‚ as well as cost US organizations a lot of money. Indeed‚ the Cuban government had estimated that embargo costs $685 million every year but for the United States‚ it’s even more than $1.2 billion in forfeited profit each year. Cuba has its people have faced many difficulties many professionals like teachers
Premium United States Debt University