MODULAR SUMMARY Confederation of Tourism and Hospitality Postgraduate Diploma in Hospitality and Tourism Management Hospitality and Tourism Strategic Planning January 2012 Assessment Only Rationale for Module Summary This guide aims to provide students a convenient study summary where key theoretical concepts have been summarised in a concise manner. This is an ideal guide for a student who has studied the lecture notes and is looking for a quick refresh of theory. Table of contents 1.1 Compare
Premium Strategic management
One-time upstart Southwest Airlines pioneered it with peanuts‚ and newcomer JetBlue has given it satellite TV. Prior to September 11‚ there were only a handful of successful budget carriers in the US and Europe. Now those numbers are growing rapidly. Europe has seen the most growth with more than 50 budget carriers operating where
Premium Airline Marketing Management
When you see a commercial with an announcer stating‚ “Call now‚ operators are standing by‚” your call is being answered by a call center. Call centers are locations that can perform a variety of tasks for a business. According to Wikipedia.com‚ “A call centre or call center is a centralised office used for the purpose of receiving or transmitting a large volume of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries
Premium Customer service Customer Management
Continental Airlines Inc. Analysis Strategic Management Vision Statement Continental Airlines Inc. seeks to lead its industry in superior customer service‚ innovative technology‚ employee satisfaction‚ and environmental advances‚ at home and abroad. Mission Statement At Continental Airlines Inc.‚ we strive to obtain excellent customer service and satisfaction through technological advances in on-line bookings and e-ticket purchases. We have strict security measures to ensure our
Premium Airline Lufthansa Los Angeles International Airport
it is merely to demonstrate one man’s idea‚ the tools of technology and the execution of a plan. This is how Friedman breaks down terrorism‚ a problem of imagination‚ of self-affirming. Comparing Osama Bin Laden to David Neeleman‚ who started the JetBlue airlines; two men who wanted to use airplanes to fulfill their dreams. One of which was to transport people‚ one to kill them; both relying on communication and dedicated workers to preform. Friedman’s next segment‚ “The Curse of Oil” demonstrates
Premium The World Is Flat Thomas Friedman Globalization
Situational Analysis‚ Airbus. Porter’s Five Forces. Risk of Entry by Potential Competitors – The aviation industry is a very difficult industry to enter‚ and the risky of entry by potential competitors is extremely low. Rivalry among established companies – The intensity of rivalry among established companies within the aviation industry is very high. Currently the only competitor or Airbus is Boeing. Both of these companies gain market share from each other using prices‚ product design‚ advertising
Premium Boeing 787 Airline Strategic management
Welcome to Strategic Human Resource Management Course Number: MBA 786 College of Business‚ Economics‚ and Computing University of Wisconsin-Parkside 6:00 – 9:52 P.M. Thursdays‚ Molinaro 116 Spring Semester 2015‚ March 23 – May 15 “Learning is not a spectator sport. Students do not learn much just by sitting in a class listening to teachers‚ memorizing pre-packaged assignments‚ and spitting out answers. They must talk about what they are learning‚ write about it‚ relate it to past experiences
Premium Human resources Human resource management
Faculty of Business and Law Session: 2008/9 MBA: Strategic Management 1 Assignment Introduction Markets differ in a variety of ways including the degree of concentration and competitiveness‚ a fact which is reflected in the concept of ‘market structure’. Economists’ models link the structural characteristics of a market to the behaviour of firms in that market and subsequently to their performance. A key question therefore is how far a firm’s strategic decisions are shaped by the structure
Premium Airline Price of petroleum Low-cost carrier
Chapter 5 Consumer Behaviour Week 5 Ajax Persaud Shirley Lichti Winter 2014 Dhruv Grewal Michael Levy Copyright © 2012 McGraw-Hill Ryerson Limited Any interesting marketing? Consumer research article http://strategyonline.ca/2014/09/30/is-it-snacktime-yet/ Marketing Mag now free online at http://www.marketingmag.ca/magazinearchives/marketing-magazine 5-2 Agenda • Review of SWOT- Case • Consumer decision process and factors affecting consumer behavior • Consumer profile – be able to write one
Premium Marketing Brand Decision making
a company creates for customers to choose it over its competitor is called customer value proposition Customer value propositions fall into three categories: Customer intimacy (i.e. Cisco systems‚ KEG steakhouse) Operational Excellence (i.e. WestJet‚ Walmart) Product Leadership (i.e. BMW‚ RIM) Planning An important part of planning is to identify alternatives and then to select from among the alternatives the one that best meets the organization’s objectives I.e. Metro Coffee Inc.’s objective
Premium Management Management accounting