JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ it seems customers have heavily relied on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets‚ and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight
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On Valentine’s Day 2007‚ JetBlue decided to follow its airline policy to ensure most flights are completed and opted out to canceling flights in hopes the weather would past fast. Instead‚ the weather got worse‚ while many were stranded on flights for hours. JetBlue should have just done a massive cancelation of flights for the day rather than a case by case basis when it was too late. To determine the causes of the failure of JetBlue’s CRM system during the crisis on Valentine’s Day 2007‚ we first
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each
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Problems at JetBlue On Valentine’s Day 2007‚ a severe winter storm hit the northeastern portion of the United States causing many airlines to cancel many flights that resulted in other airlines to divert other flights to the John F. Kennedy airport in New York. JetBlue Airways decided to wait out the storm and found it impossible and unable to continue flights. JetBlue Airways began receiving irate passengers due to being bumped or routed to New York. As problems progressed‚ passengers found
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com/blogs/frequentlyflying/tag/jetblue-2/ http://boardingarea.com/blogs/frequentlyflying/tag/jetblue-2/ JetBlue Airways is a low-cost airline‚ which is based out of John F Kennedy International Airport. Most flights fly out of some of the larger airports like Boston‚ Los Angeles‚ New York‚ Orlando and Fort Lauderdale‚ Florida‚ and San Juan‚ Puerto Rico. They are known for their outstanding services offered while flying‚ leather seats‚ satellite TV from DIRECTV and satellite radio from XM‚ and movies. JetBlue services
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JetBlue Airways David Slade BUS 630 Ashford University Milan Havel January 28‚ 2012 JetBlue Airways 1.) What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace can be summed up‚ as “a leading low-fare‚ low-cost passenger airline by offering customers high-quality
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SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues
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1) Give examples of needs‚wants‚ and demands that Jet Blue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue`s practices? A Need is states of felt deprivation. A Want is the form human needs take as they are shaped by culture and individual personality. A Demand is human wants that are backed by buying power. Jet Blue Needs‚ Wants and Demands: • NEEDS Get to the place you payed for. • WANTS To be comfortable‚ to have good service
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