http://www.slideshare.net/sarah.e.gay/jetblue-midterm-projectsgaypdf http://www.papercamp.com/group/jet-blue-case-study-13-analysis/page-0 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=911464 http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR045.htm general intro to case study page 69 http://www.scribd.com/doc/18043997/s-t-r-a-t-e-g-y-i Starbucks Case Study Questions How is Jet blue performing? =CLEM - Competitor analysis: competitor
Premium Strategic management Airline Avianca
Airline Industry Analysis Page 1 of 15 Memorandum Date: Subject: To: From: July 13‚ 2009 Airline Industry Analysis Dr. Matt Ford Adam Brown‚ Radmila Gogzheyan‚ Greg Huwel‚ Marie Meininger‚ Josh Riedel‚ Christina Ryan Introduction The following is an analysis of the airline industry. Using collected information and Porter’s “Five Forces” model‚ we will provide information about the attractiveness of the airline industry and provide a recommendation based on that information. Industry Background
Premium Airline Delta Air Lines Southwest Airlines
Megan Sedlacek Marketing Unit 4 Assignment 1. As a marketing consultant for a chain of hair salons‚ you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation. * Substantiality: Is the kids’ group large enough to warrant developing and maintaining a special marketing mix? I think so. However‚ there is a challenge finding the right size or balance. If
Premium Marketing Customer service Customer
Southwest Airlines (LUV) Anonymous University of Phoenix‚ AXIA MGT – 245 Organizational Behavior Andrea Benjamin February 10‚ 2008 "You are now free to move about the country." -- SWA Introduction Southwest Airlines was founded more than 36 years ago by Rollin King and Herb Kelleher who decided to create a different type of airline. Rollin King and Herb Kelleher started with the simple idea: “If you get your passengers to their destinations when they want to get there
Premium Southwest Airlines Airline ATA Airlines
Service Offering The invention of the airplane has had a profound impact on how people are able to experience the world today‚ thus the airline industry can be credited with shaping travel in a way that was once perceived as impossible. Because air travel is a commodity‚ the airline industry has found itself an extremely competitive market‚ where creating more value for their customers is essential in order to succeed. United Airlines leaves no room for confusion that they recognize this necessity
Premium Lufthansa Airline Southwest Airlines
Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it
Premium Airline Southwest Airlines Northwest Airlines
back--and catapult new products forward--into the growth phase. The author describes three positioning strategies that marketers use to shift consumers’ thinking. Reverse positioning strips away "sacred" product attributes while adding new ones (JetBlue‚ for example‚ withheld the expected first-class seating and in-flight meals on its planes while offering surprising perks like leather seats and extra legroom). Breakaway positioning associates the product with a radically different category (Swatch
Premium Marketing
Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
Premium Airline Southwest Airlines Los Angeles International Airport
Introduction The course Aligning People and Strategy has helped me to recognize the importance of including human resources in the strategic management process‚ whether it is with respect to hiring talent‚ retaining talent or managing talent during an organizational change. Through the cases and articles discussed in class‚ I have also learned that Human Resource Management (HRM) plays a vital role in a company’s success. For instance‚ Cirque de Soleil would not be able to pursue its mission
Premium Human resource management Management Change management
The challenges that US companies face in doing business with Cuba are in many different ways. The legally prohibiting of business and finance is expensive and the embargo does hurt the Cuban economy‚ as well as cost US organizations a lot of money. Indeed‚ the Cuban government had estimated that embargo costs $685 million every year but for the United States‚ it’s even more than $1.2 billion in forfeited profit each year. Cuba has its people have faced many difficulties many professionals like teachers
Premium United States Debt University