Business Horizons (2011) 54‚ 105—113 www.elsevier.com/locate/bushor The early bird catches the news: Nine things you should know about micro-blogging Andreas M. Kaplan *‚ Michael Haenlein ´publique‚ F-75011 Paris‚ France ESCP Europe‚ Avenue de la Re KEYWORDS Web 2.0; User-generated content; Social media; Micro-blogging; Twitter; Ambient awareness Abstract Micro-blogs (e.g.‚ Twitter‚ Jaiku‚ Plurk‚ Tumblr) are starting to become an established category within the general group of social media.
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1304BPS: Atmospheric Science Assessment Item: | Report | Due Date: | 5pm‚ 23-9-2011 | Student: | | Student No. : | | Course Convenor: | | Contents 1.0 Introduction | 2 | 2.0 Microburst | 2 | - 2.1 Crash Analysis (Microburst) | 4 | 3.0 Aircraft Icing | 5 | * 3.1 Crash Analysis (Aircraft Icing) | 8 | 4.0 Conclusion | 9 | 5.0 References | 9 | Executive Summary Many Meteorological phenomena have been identified as being directly hazardous to aircraft in
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attitudes’’. Rommel’s quote does reveal selective perception biases since they followed their own interest which is‚ money. Q2: Review the section on common biases and error in decision making. For companies such as Nationwide‚ American Airlines‚ and JetBlue that must respond to natural events‚ which of these biases and errors are relevant and why? Ans: The first error/bias that is relevant to Nationwide Insurance company is ’’overconfidence bias’’ since they believed too much in their own ability
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Angeles Times. Retrieved 2010-01-17. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Remain ’New York ’s Hometown Airline ’". The New York Times. Associated Press. Retrieved 2011-03-05. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Move West Within Queens‚ Not South to Orlando". The New York Times. Retrieved 2011-03-05. ^ "JetBlue Plants Its Flag in New York City with New Headquarters Location" (Press release). JetBlue Airways. March 22‚ 2010. Retrieved 2011-03-05. ^ Lee‚ Felicia R. (December
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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Airport Ground Services to Airlines fig 1 Introduction Ground handling is a main part in airport and airlines industry the reason is that its all about time‚ money and safety. There are three type of ground handling models around the world.frist one us model that airlines they have their own ground handling staff and they provide their own ground handling. And the second one Eu model that airport provide ground handling to airlines and they manage their own staff. And they last one their
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Retrieved February 20‚ 2012‚ from ABI/INFORM Global. (Document ID: 2153927311). Di Frisco‚ M. G. (2011). Identifying target markets for your brand. Retrieved February 18‚ 2012‚ from: http://www.how-to-branding.com/Identifying-Target-Markets.html. JetBlue Airways Corp. (2012). Standard & Poor’s Stock Report. New York‚ NY: McGraw-Hill Co. Retrieved February 18‚ 2012‚ from: https://wwws.ameritrade.com/cgi-bin/apps/Main. Johannes‚ A Mullins‚ J. W.‚ & Walker‚ O. C. (2010). Marketing management: A strategic
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Internet service‚ with download and upload speeds much faster than anything previously offered in the satellite industry. In early 2013‚ the technology is also scheduled to begin delivering this new level of service to airline passengers aboard JetBlue Airways and one other carrier‚ according to
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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References: Bureau of Transportation Statistics. (2005). Air traffic statistics and airline financial statistics. Retrieved February 17‚ 2006 from http://www.bts.gov/oai/indicators JetBlue Airways Corporation. (2002). Jetblue?s 2002 Form 10-K. Retrieved February 22‚ 2006‚ from http://media.corporate-ir.net/media_files. Improved Forecast Accuracy in Airline Revenue Management by Unconstraining Demand estimates from censored Data. Retrieved February 20
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