Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February‚ 1999 by David
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A common habit of humans is to isolate us in our own boxes. To focus on our own charisma and how oth-ers sees us. This behavior is represented in the movie “The Ice Storm” from 1997. The parents are very good at barricading their children out of their lives‚ to maintain the perfect life they think they are living. They just let all the bad stuff pass through and ignore it. They therefore have a very naïve and fake way of looking at life. They children is therefore trying to break down the barrier
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I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company’s 10-K/A filing with the SEC‚ JetBlue’s strategy for success is product leadership with customer value proposition. As a matter of fact‚ this is JetBlue’s core strategy‚ "provides high-quality customer service at low fares primarily on point-to-point
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
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Ice Storm 2009 As I lay in bed listening to the cracking and popping of branches falling‚ trees tumbling‚ and ice sliding off the roof tops‚ I think to myself‚ “Wow‚ this is all real.” I have awakened to this cold silent house with no electricity‚ no heat‚ and no steaming hot water‚ which is all what I’m used to. Its all hard for me to believe that my grandparents and great-grandparents had to live without all the amenities that our modern society looks upon as small privileges easily handed to
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2) What different approaches can be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering and why is it such a big deal? * Is going public‚ particularly at the time they did‚ a good idea for JetBlue? * What do you believe JetBlue stock is really worth? * Does the financial forecast in case Exhibit 13 seem reasonable? * What are
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Strategic Report for JetBlue Airways Harkness Consulting Innovation through Collaboration Rosanna Smart Alisher Saydalikhodjayev Sayre Craig April 14‚ 2007 Table of Contents Executive Summary ………………………………………………..3 Company History ………………………………….………………..4 Competitive Analysis ………………………………………………7 Internal Rivalry …………………………………………………………. 8 Entry ………………………………………………………………………… 9 Substitutes and Complements …………………………………….. 11 Supplier Power ………………………………………………………….. 12 Buyer Power …………………………………………………
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sleeves the ugly truth can be revealed. In the poem “Photograph: Ice Storm‚ 1971”‚ found in Natasha Trethewey’s collection of poems Native Guard‚ depicts Trethewey’s resentment towards her stepfather for abusing her mother through the use of vivid imagery and tone shifts throughout this short piece. This poem is about a photograph taken of Natasha Trethewey with her mother and stepfather outside of their home after a violent ice storm caused their house to lose power and kept everyone inside for days
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Problems at JetBlue On Valentine’s Day 2007‚ a severe winter storm hit the northeastern portion of the United States causing many airlines to cancel many flights that resulted in other airlines to divert other flights to the John F. Kennedy airport in New York. JetBlue Airways decided to wait out the storm and found it impossible and unable to continue flights. JetBlue Airways began receiving irate passengers due to being bumped or routed to New York. As problems progressed‚ passengers found
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