JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices‚ and which would essentially create a new strand of business. Named JetBlue‚ Neeleman’s airline originally traveled to various cities around the United States‚ but has recently entered
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JetBlue was established with a goal to make itself a leading low-fare‚ low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business‚ JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals‚ and the possible internal and external
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They need to purchase diesel fuel in the future‚ they don’t produce diesel fuel‚ so they would want to take a future to be able to lock in the price of diesel fuel for future purchases. 2. What problems could the use of heating oil futures for hedging create for J&L? Note: I assume this question is asking about heating oil specifically not futures in general. As heating oil is not the same product as diesel fuel‚ therefore there could still be some exposure (risk) for J&L. There has been a
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Business Finance Policy: FINA 380-01 Dr. William Brent February 3rd 2009 JetBlue Airways: IPO Valuation Table of Content I. Statement of Problem II. Alternative Solutions III. Analysis of the Alternatives IV. Final Recommendation V. Appendix I. STATEMENT OF THE PROBLEM David Neeleman‚ CEO of JetBlue Airways and his management team have realized that JetBlue is still making profit despite the many challenges facing the airline industry after the September
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JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe‚ reliable and low cost-airline. Neeleman managed to achieve this partially by hiring
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107-051-1 MITSURU MISAWA OSG CORPORATION: HEDGING TRANSACTION EXPOSURE On Monday‚ April 24th 2006‚ the US dollar fell to a new three-month low against the yen of ¥114.30/$ in Tokyo’s foreign exchange market‚ the lowest rate since January 16th 2006. This was a reflection of trading in New York three days earlier‚ on Friday‚ where the dollar had fallen more than 1.75% against the yen. The depreciation of the dollar against the yen was a direct result of a meeting of the G7 in Washington D.C. on April
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understanding of systemic risk‚ I would say it is a risk that cannot be got rid of by diversifying. Portfolio theory allows you to diversify risk. Systemic risk is a threat to all instruments‚ strategies and asset classes. It is not possible to avoid systemic risk through diversification. What is Hedging?Hedging is used to reduce any major losses/gains suffered by an individual or a company. While you cannot hedge out systemic risk entirely‚ there is something extremely important that one can do to
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JetBlue Managing Growth JetBlue Case JetBlue’s main strategy is to be a low cost carrier (LCC) and use differentiation as a competitive advantage. The main problem that concerns this case is that JetBlue has the need for slower capacity growth but the exact size of the cuts from each of the airlines’ two aircrafts was far from obvious. The contents of this case analysis will show how they managed to get to this point through the use of business strategy tools. Also I will give some recommendations
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JetBlue Study New York based JetBlue Airways Corporation‚ entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday‚ February 14‚ 2007‚ when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast‚ and it forced them to give
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Executive Summary Lufthansa CEO Herr Ruhnau was under-fired for his hedging decision on the purchase of 20 Boeing aircrafts which cost Lufthansa an additional DM 225M back in Jan. 1985. Some criticisms are valid to a certain degree given the strict covenants and guidelines Ruhnau had to work against however others are base-less such as forcing Ruhnau to step down as CEO. This case analysis will discuss the hedging alternatives Ruhnau considered‚ the decision that was made‚ an analysis of the criticisms
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