JetBlue was established with a goal to make itself a leading low-fare‚ low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business‚ JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals‚ and the possible internal and external
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Turbulence Training: The Secret to Rapid Weight Loss Turbulence Training Website URL: http://www.turbulencetraining.com/ Introduction Obesity is one of the leading causes of a number of the most serious threats to public health; heart disease and stroke‚ just to name a couple. According to many of the leading health experts one of the best ways to combat obesity is to get more exercise and eat healthier. While most fitness professionals agree that eating healthy should definitely be a part of
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February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established
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SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in
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JetBlue: Managing the Future In the airline industry‚ few players have managed to build a unique brand identity and achieve brand differentiation. JetBlue‚ however‚ has done so by taking up the niche position of a low-cost provider that also offers a top-notch experience that legacy airlines don ’t deliver. JetBlue will maximize opportunity by maintaining its theory of the business and incorporating innovation as a core value through entrepreneurial management of resources resulting in new strategy
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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entrusts an underwriter firm or a group of firms who help the issuer going public. IPOs are such a big deal because any investors who hold stock at initial offering price would make a significant capital gain when the company goes public. Numerous cases of new issues have proved that investors rise in value. Mr. Schwartz (1999) listed some advantages of going public in his article. For instance‚ going public could be easy for the company to access to capital market to raise capital via equity‚ debt
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1) Give examples of needs‚wants‚ and demands that Jet Blue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue`s practices? A Need is states of felt deprivation. A Want is the form human needs take as they are shaped by culture and individual personality. A Demand is human wants that are backed by buying power. Jet Blue Needs‚ Wants and Demands: • NEEDS Get to the place you payed for. • WANTS To be comfortable‚ to have good service
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1. ¿Cuáles son los hechos más relevantes del caso? ¿Cuál es la situación competitiva de la empresa? Hechos: Generales: * Neelman‚ hombre visionario y fundador de JetBlue llevaba una vida dedicada a la industria aérea‚ fundó JetBlue basándose en sus propias experiencias y tratando de mejorar las expectativas tanto de clientes‚ colaboradores y asociados; haciendo del excelente servicio a estos grupos la clave de su éxito. * 5 años de existencia en la industria para el 2005. * Para el
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JetBlue Airways: Starting from Scratch Case Study Analysis This case illustrates how an entrepreneurial venture can use human resource management – and specifically a values-centered approach to management – as a source of competitive advantage. The major challenge faced by Ann Roades is to grow this people-intensive organization at a rapid rate‚ while retaining high standards for employee selection‚ and while building a strong organizational culture. Strengths Weaknesses Clear niche JFK –
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