"Jetblue hits turbulence case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Good Essays

    JetBlue is a low-cost domestic airline in the United States that utilizes a combination of low-cost and value-added differentiation as its market strategy. From its launch in February 2000 to the time of the case‚ the airline grew to become the 11th largest player in the airline industry in a short span of 4 years. Moving into the growth phase‚ JetBlue transitions from launch mode to an established product stage where it needs to focus on growth of scale. Executive leadership has determined that

    Premium

    • 1081 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    JetBlue Airways Case

    • 3217 Words
    • 13 Pages

    JetBlue Airways Case 04-75-498-01 Submitted To: Professor T. Mao November 15‚ 2013 Dustin Barnier 103168582 David Gudalj 103450148 Christina Longo 103141910 Audrey Xue Weng 103699389 longof@uwindsor.ca Table of Contents Problem Identification 1 External Analysis PESTLE Analysis 1 Industry Analysis 2 Porters Five Forces Analysis 2 Market Analysis 3 Key Success Factors 3 Internal Analysis VRINE Analysis 4 Value Chain

    Premium Southwest Airlines Airline Low-cost carrier

    • 3217 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Case-Jetblue Airlines

    • 771 Words
    • 4 Pages

    Summary David Neeleman founded JetBlue in 1999. David Barger was previously president and COO of JetBlue‚ and then was promoted to the CEO role. Steven Predmore‚ was the vice president and chief safety officer. Vicky stennes was the vice president of in-flight service. Tom Anderson was senior vice president of Fleet Programs. Scott Green was vice president of flight operations. Russ Chew was the new COO of JetBlue. JetBlue was one of low-cost carriers (LCC)‚ serving by mainly two models of airplanes:

    Premium Management Marketing Balance sheet

    • 771 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    JETBLUE

    • 960 Words
    • 4 Pages

    UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)

    Premium Southwest Airlines Lufthansa

    • 960 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Jetblue Case Analysis

    • 4169 Words
    • 17 Pages

    JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices‚ and which would essentially create a new strand of business. Named JetBlue‚ Neeleman’s airline originally traveled to various cities around the United States‚ but has recently entered

    Premium Southwest Airlines Low-cost carrier Airline

    • 4169 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    JetBlue Airways CASE

    • 943 Words
    • 3 Pages

    JetBlue Airways: Managing Growth” Samuel Natkovitch I. Introduction The airline industry is one of a highly complex and unpredictable nature. “JetBlue Airways: Managing Growth” presents a case about a brand that can attest to this fact‚ a brand that also happens to be one of the big airline corporations of America- JetBlue. Former Executive Vice President of Morris Air‚ David Neeleman‚ founded JetBlue in 1999. Neeleman entered the market with 10 planes and in just under 6 years‚ the JetBlue fleet

    Premium Low-cost carrier Southwest Airlines Airline

    • 943 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    JetBlue Case Analysis

    • 3108 Words
    • 11 Pages

    04-78-651-03 Business Strategy Case Analysis: JetBlue Airways: Managing Growth Major issue JetBlue‚ already a successful airline company‚ is considering a proper way to allocate its existing resources between the long-haul and short-haul routes in order to control or even reduce the costs within its capability. To be specific‚ how to reduce costs across E190 and A320 without damaging the stakeholders’ interests

    Premium Southwest Airlines Airline Low-cost carrier

    • 3108 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Analysis JetBlue

    • 646 Words
    • 2 Pages

    Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages

    Premium Airline Lufthansa Southwest Airlines

    • 646 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    JetBlue Airways Case Study Analysis Problem Definition The situation described in “JetBlue Airways: Regaining Altitude” is one that‚ unfortunately‚ more than a few people have experienced. The many problems that unfolded in the course of only a few short days‚ were all caused by one main issue‚ a lack of communication and communication training in a crisis situation. Company Objectives What once was a vision has now become a reality that defines JetBlue as a company. Neeleman

    Premium Southwest Airlines Low-cost carrier Customer

    • 2984 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    JetBlue case analysis

    • 3403 Words
    • 15 Pages

    To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are: Government monitors the airline industry

    Premium Southwest Airlines Airline Low-cost carrier

    • 3403 Words
    • 15 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50