School of Management MCNY Professor Noreen Kentish Management Information Systems Assignment 2- JetBlue Turbulence Individual Case Study/Synopsis Date: 1/31/11 JetBlue Airways was created with the primary purpose to provide low cost American flights with “top-notch customer service” at budget prices. On the stormy day of February 14‚ 2007‚ their airline service was tested to the extreme. JetBlue initially serviced passengers between New York and Florida and then expanded rapidly. By the end
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Summary This report discusses whether and how JetBlue should list its shares on public from several angles. Two principal incentives prove that the IPO process could be inevitable‚ even without an optimal offering price‚ and valuation models including multiples comparison and income analysis imply the firm may be underpriced. Given the situation and all assumptions‚ an increment in either offering size or price is suggested. 2 SWOT and Background JetBlue started by following Southwest’s approach of
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to address strategic issues and longterm planning. Human Resource function business process Failure in this business was evident in the failure to hire or predict enough airline’s staffing needs to keep up with the company’s rapid growth. JetBlue Business Model JetBlue’s business model was to offer luxurious flying with the quality costumer service at a low price. This would be achieved by cutting "unecessary" expenses‚ and through the use of information technology and information system
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create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000‚ JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast‚ the airline has since expanded throughout the country and entered the international market. The reasons for its early success are numerous: JetBlue entered the market with one of the largest levels of liquidity of any start-up airline; it met the needs of
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Running Header: JetBlue Airways IPO Valuation JetBlue Airways IPO Valuation Borislav Belenov‚ Wade Brashear‚ Jamie Clausen‚ Paul Collier‚ Nicole Hagan and Melissa Lein Managerial Finance Chadron State College Professor Steve Stoner May 2009 David Neeleman is the founder of JetBlue Airways‚ which began under the name of “New Air” in 1999. Many JetBlue executives were previously employed by Southwest Airlines‚ a competitor in the area of low cost travel. However‚ Mr. Neeleman’s vision was
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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Book ’The Perfect Storm: A True Story of Men Against the Sea’ SUMMARY: Author Sebastian Junger Country United States Language English Subject Andrea Gail‚ 1991 Perfect Storm‚ shipwrecks Genre Creative nonfiction Publisher W. W. Norton & Company Publication date May 17‚ 1997 Media type dvd and cd Pages xii‚ 227 ISBN ISBN 0-393-04016-X OCLC Number 35397863 Dewey Decimal 974.4/5 LC Classification QC945 .J66 1997 The Perfect Storm is a creative nonfiction book written by Sebastian
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Winter. Cold. Freezing cold. Kiev is one of the oldest cities in Ukraine - the capital city. It is huge‚ like a microcosm ic world for its citizens. This winter turned out extremely cold. It was snowing continually. As the streets filled up‚ everyone became scared. What if it never stopped snowing? Pushkin’s College. It is one of the most famous colleges in the whole city. It had many students. The classes finished for the day and everyone was making their way to the exit. They looked like small
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perplexity that lies in adolescence. According to Piaget‚ this stage is crucial to identity formation‚ so I wanted to focus on the role self esteem and self concept play into shaping our development (Belsky 307). Interview & Discussion To start with an ice breaker between friends I asked at what age she had achieved the delight that is puberty. She recalled the event occurring at age twelve. Although a century ago‚ this number would be shockingly below the average‚ Belsky reveals a dramatic decline in
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“The Storm” “The Storm” written by Kate Chopin starts off with Bibi at a local store called Friedheimer’s with his father Bibinot. Bibi and Bibinot notice that there is a storm on the way‚ so Bibinot lets his son know that his mom‚ Calixta‚ will be okay during the storm. Bibinot and Bibi decide to stay at the store and wait patiently for the storm to pass through them. Meanwhile‚ Calixta is at home and does not even notice that the storm was coming in. Once she finally realizes the storm is coming
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