Industry Profile: Market Size: Approximately $95 billion Market growth rate: Domestic 2.9%‚ International 5.0% (forecasted to 2017) Stage in life cycle: mature for domestic‚ growth for international Number of companies in industry: 43 mainline carriers and 79 regional airlines Scope of competitive rivalry: primarily major carriers (revenue more than $1 billion). Legacy carriers developing low-cost offshoots Customers: 661 million domestic passengers. Expected growth in business customers
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JetBlue: Managing the Future In the airline industry‚ few players have managed to build a unique brand identity and achieve brand differentiation. JetBlue‚ however‚ has done so by taking up the niche position of a low-cost provider that also offers a top-notch experience that legacy airlines don ’t deliver. JetBlue will maximize opportunity by maintaining its theory of the business and incorporating innovation as a core value through entrepreneurial management of resources resulting in new strategy
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Winter storm From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search "Snowstorm" redirects here. For other uses‚ see Snowstorm (disambiguation). A winter storm is an event in which the dominant varieties of precipitation are forms that only occur at cold temperatures‚ such as snow or sleet‚ or a rainstorm where ground temperatures are cold enough to allow ice to form (i.e. freezing rain). In temperate continental climates‚ these storms are not necessarily restricted to the winter season
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External Environment: Opportunities and Threats for JetBlue Airway Societal environment After September 2001‚ air travel decreased sharply and major airline companies had lost the money. This makes those airline companies to increase the debt by tapping their credit lines and/or issuing bonds. These actions were vital to help the carriers survive the dramatic decline in passenger levels and fares‚ and the sharp increase in losses‚ but left most of the major airlines burdened with huge debt
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Competitive Analysis Porter’s Verdict The Porter framework shows that the airline industry is exceedingly unattractive. Nevertheless‚ JetBlue has quickly attained profitability while maintaining its unusual low cost‚ low-fare‚ and high-quality service strategy. Rivalry is High Consolidation notwithstanding‚ rivalry is high as numerous competitors remain in the airline business. Major airlines such as Delta‚ United and American offer a substantially similar flying experience to the customer
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JetBlue Mission/Vision Statements and Their Equivalents JetBlue Mission/Vision Statements and Their Equivalents This portion of the paper outlines the formation of a vision statement and the mission and values JetBlue embraces. A firm can initiate strategic management once it forms a mission statement. That statement allows the firm to aspire to its potential while bearing in mind what it wants to avoid as is
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Background of JetBlue Airways JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). JetBlue is established in 1999 by David Needleman and commenced operation only February 11‚ 2000 with new Airbus A320 aircraft operating between Buffalo and Ft. Lauderdale (Nasdaq
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Meltdown at Jet Blue Meltdown at Jet Blue Management Issues that caused the Jet Blue problem Management made the first mistake by looking at the problem too simply‚ and not thinking about the end result fully. When I say this‚ I am talking about the planes and the weather‚ but it could also apply to the IT solutions that Jet Blue had implemented prior. The planes should have been left in the terminal until the weather cleared‚ instead of loaded with passengers and try to make the flight out
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Introduction JetBlue Airways Corporation‚ or JetBlue‚ is New York’s Hometown Airline. The airline was‚ incorporated in‚ 1998‚ is a passenger carrier company. The Company operates various kinds of aircrafts‚ including Airbus A321‚ Airbus A320 and Embraer E190‚ providing air transportation services across the United States‚ the Caribbean and Latin America. JetBlue is the sixth largest passenger carrier in the U.S. (ref). The airline’s business model places emphasis on product and culture differentiation
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The Perfect Storm Compare & Contrast :: Movie to Book The Perfect Storm is a novel written by Sebastian Junger‚ that retells the horrific story of fishermen and sailors who were caught in the eye of the worst storm in history. The book mainly focuses on the Andrea Gail‚ a swordfishing boat‚ with a crew of 6 men‚ who disappeared without a trace deep into the northern atlantic sea. In the year 2000‚ almost 10 years after the tragic event took place‚ a
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