EFAS of Individual Case Anlu Hu 2013/9/7 Case #5 Starbucks Coffee Company: THE INDIAN DLIEMMA External Factors | Weight | Rating | Weighted Score | Comments | Opportunities | | | | | Population | .20 | 5.0 | 1 | NO.2 Population equal big market | Cost of labor | .15 | 5.0 | .75 | Cheap labor | Availability of workforce quantity | .1 | 4.0 | .4 | Over 50% population are 15-59 years | Less coffee retail | .05 | 2.5 | .125 | Only 3 big coffee retail company | Global Retail Development
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1. ¿Cuáles son los hechos más relevantes del caso? ¿Cuál es la situación competitiva de la empresa? Hechos: Generales: * Neelman‚ hombre visionario y fundador de JetBlue llevaba una vida dedicada a la industria aérea‚ fundó JetBlue basándose en sus propias experiencias y tratando de mejorar las expectativas tanto de clientes‚ colaboradores y asociados; haciendo del excelente servicio a estos grupos la clave de su éxito. * 5 años de existencia en la industria para el 2005. * Para el
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create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000‚ JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast‚ the airline has since expanded throughout the country and entered the international market. The reasons for its early success are numerous: JetBlue entered the market with one of the largest levels of liquidity of any start-up airline; it met the needs of
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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Barger‚ previously president and COO of JetBlue‚ was named the airline’s CEO. JetBlue’s board promoted Barger to the CEO role in the wake of a highly publicized operational crisis in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that
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JetBlue Airways IPO Valuation Summary In July 1999‚ David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base‚ JetBlue acquired a fleet of new Airbus A320 aircraft and focused
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increases the liquidity of the company. Moreover‚ employees could be more motivated if company made some employee benefit policy based on stocks. At last‚ going public could increase company’s goodwill. Thus it would bring more business. In the case of “Jetblue airways IPO valuation”‚ the motivations of JetBlue’s management board also prove the advantages listed. Based on some analysis of the case‚ three clear disadvantages reflect going public does not seem such fine. Firstly‚ the initial and ongoing expenses
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External and Internal Environmental Analysis STR/581 JetBlue Environmental Analysis External and internal environmental analysis is a critical component for an organization seeking to achieve its goals. The follow information within this paper presents a complete external environmental and an internal competitive environmental scan for JetBlue Airways. The information provided identifies and analyzes the most important external environmental factor in the remote‚ industry‚ and external
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JETBLUE AIRWAYS Paper 1: Crafting & Executing Strategy Strayer University BUSS 599: Strategic Business Table of Contents Introduction…………………………………………………………………..….…….p. 3 Trends in the Airline Industry……..……………………………….………..…….......p. 4 Jet Blue’s Strategic Intent………..……………..…………………..……..……..........p. 4 Jet Blue’s Financial Objectives and Related Success………………..…..…….....…...p. 5 Strategic Elements…………………………………………..……….…..……........…p.5 Jet Blue’s Strategies for the Future…………………………………………
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DUMMY TABLES "Dummy Tables" are not labelled "dummy" in the way that Books for Dummies are. They are NOT tables for dummies! They are tables that are virtual‚ not real. And that term has nothing to do with the Internet and Virtual Reality. Statisticians have always used "dummy tables" to help them visualize their data in relationship to their theory‚ their data gathering methods‚ and the hypotheses they hope to support. "Dummy tables" are real world ways to help you visualize. You should
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